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Attracting people to participate in the program requires a well-organised promotional campaign. There are a few questions to ask before promotions commence.
If the fees exceed the standard US$90 (or 1-year's Toastmasters International membership dues), written permission must be received by the World Headquarters before any promotions can occur.
Who is the target market? e.g. companies, universities, community, industry sector.
How do you reach out to them? e.g. HR Department, O-Week, community / industry groups, social media.
Who exactly could benefit from the Speechcraft course in your area?
What resources can you utilise to find attendees and adapt to your audience?
Promotional Strategy
Promotional Strategy
Friends, colleagues, guestbook, new members.
Businesses
Educational Institutions
Club, church group, community organisations, industry bodies.
General public
Others.
Where to Advertise?
Where to Advertise?
Speechcraft courses can be promoted on the District website. To have your course added to the list of future courses submit information in the following link: https://www.surveymonkey.com/r/speechcraft20-21
Create some simple graphics to place on Flyers and in social media. You can find professional images in the Toastmasters International website brand portal: https://www.toastmasters.org/resources/brand-portal
There are numerous tools online which you can use to create free graphics, e.g. www.canva.com
District 70 has a Facebook group, Meetup, website to enable you to broadcast to these groups.
Use the hashtag #Speechcraft to promote the event.
In any promotional material make sure to keep the contents "catchy" and not too "busy" with lots of written information. Include:
What the course is
How people will benefit (refer to the "The Benefits of Toastmasters membership" - Item 354F)
Where the course is being held.
When the course is on - commencement date, time, length of course.
Course format.
Contact details.
Article in Forbes "Why You Should Join Toastmasters" by Nick Morgan
District Promotion Opportunities
District Promotion Opportunities
Contact the District Public Relations Manager for more information on promotions at prm@toastmastersD70.org
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