Keynotes & webinars

speaking opportunities

Laura is an experienced public speaker with a passion for helping businesses understand and harness their customer data. Having worked client side for a number of years she can talk honestly and openly about the challenges consumer brands face when building customer data into their technology stacks.

“The ESco team have worked with Laura and always been impressed with her professionalism and friendly personality. And we know from other friends in the industry that she has a great reputation.

When we asked Laura to speak at one of our virtual “round table” sessions during lockdown, she was very willing and enthusiastic.

Her content was top notch and she presented a myriad of ideas to our group of interested publishers including how best to utilise the data at their fingertips and to extract more from their current and potential future client base.

Laura is a fantastic speaker, clear, knowledgeable and relatable and at OUR event, she was completely unphased at the questions fired at her, answering every one knowledgeably and with passion and authority.

Thank you Laura, we hope to be working with you again soon!”

ESco, www.esco.co.uk

Marketing technology

Customer journeys

harnessing customer data

“I haven’t met many marketing technologists able to explain the way customer data can be harnessed to deliver powerful customer journeys as well as Laura. Laura balances technical expertise with the ability to describe how clear business outcomes can be achieved extremely well. To top it off, there are also few people our team would rather work with… its always an absolute pleasure.”

SAM FOGWILL, HEAD OF SALES, UK, SELLIGENT MARKETING CLOUD

the big Subs hug

Selligent Presentation - The Big Subs Hug.pdf

saying goodbye with feeling

Selligent Presentation - So long farewell.pdf

Figaro Digital, November 2019

Personalisation: why does it fall short?

Alex Handcock and I discuss personalisation at scale, why marketers sometimes struggle and how to get it right

WB-40 Podcast, April 2019

In this podcast I discuss Subscriptions and Customer Data and why it's so important so that Companies can build better profitable recurring revenues

In this Keynote presentation I discussed "The Customer Journey in a Multi-Device, Hyperconnected World"