CLients

"Laura’s digital marketing expertise and clear direction was absolutely first rate. Over a period of only a few months our team had created new automated series for several customer journeys following the briefs supplied by Laura. A huge amount was achieved in a short space of time, in no small part thanks to the extraordinary pace at which Laura works."

“As a start-up we needed to bring expertise into our business in order to start to scale. Laura's hands-on approach not only allowed us to develop a clear subscriptions marketing strategy but also execute it too. She helped us understand our customer data, which was then utilised in a series of automated data driven journeys. Her extensive background in subscriptions and recurring revenue businesses gave us the confidence to not only learn from her but also allow us to focus on other areas so we could build our brand and business."

“Sorted’s membership team has benefited from Laura's experience, thoughtful objectivity and data-led approach. These insights have helped us to refine the Sorted Club proposition, tailor marketing campaigns and optimise the user journey - all fuelling continued growth in subscribers and providing a solid foundation for the Sorted Club to scale."

“Laura has been working closely with the Dennis Direct Marketing team on a number of pivotal projects this year. For MoneyWeek she made sense of complex data sets and identified a cohort of subscribers who were set to lapse before devising a marketing program to win them back. She has been a vital support in our quest for better, more transparent reporting and someone to rely on for troubleshooting.

With her technical knowledge and strategic understanding Laura always provide a bridge between marketers' requirements and technical suppliers. I trust Laura to deliver detailed analysis that fits perfectly in the big strategic picture.”

“Laura was able to take our requirements, along with the base numbers we had produced and provide us with the ability to model our subscriptions. The model was both easy to use and robust enough to help us further plan and develop our thoughts and ideas. She not only provided us with numbers but also recommendations on approach and best practice from a subscriptions marketing perspective. ”

“Laura brought new ideas and a fresh approach to help us develop a digital vision for our business and gave valuable on-going support to help us execute the strategy. She worked closely with internal teams from marketing to software developers and other 3^rd parties to ensure the projects were delivered as set out. The outcome has been excellent and given the company a whole new perspective on digital communications and the confidence to invest more in areas that previously we were unsure about.”