The marketing career cluster includes sales and advertising, and focuses on influencing consumers’ buying behavior and generating sales for products and services. Just about every type of organization, from your corner grocer to regional banks, public universities to multinational corporations, participates in marketing in some way.

High school education

• Cashiers

• Driver/Sales Workers

• Retail Salespersons

• Supervisors of Retail Sales Workers

Short term training (usually from a few months to two years)

• Real Estate Sales Agents

• Wholesale and Retail Buyers, Except Farm Products

Bachelors degree

• Marketing Managers

• Market Research Analysts and Marketing Specialists

• Public Relations Specialists

• Sales Engineers