Tyler Grogan, Ezequiel Cervantes, Fan Zhang
Professor Olick
BUS3100-007
April 25, 2022
Netflix VS Disney Plus
Introduction to Netflix
A lot of people may recall going to the closest Blockbuster with your dad/mom to rent out a DVD to watch for movie night. All that changed in 2007 when streaming platforms became very popular within homes. Platforms like Netflix and Disney plus took blockbusters out of business when all you had to do was pay a monthly fee for hundreds of movies right in your home. The starting price for Netflix is 9.99 for the basic package, 14.99 for the standard package and 19.99 for the Premium package. Disney Plus costs $8 a month or $80 a year for ad-free streaming.With there being competition within streaming platforms today we decided to show side by side the positives and negatives of these two platforms. Netflix and Disney plus are in the top five of most popular streaming movie platforms. It may be hard to pick which one is the best for you. Our company CSS wants to provide you with the best information on our product Netflix and why you should pick Netflix over Disney plus.
The history of Netflix Streaming
Netflix Started in 1997 by American entrepreneurs Reed Hastings and Marc Randolph. Netflix started off sending DVDs through the mail. In 2007 they introduced streaming movies right from your home which eventually took out the big name movie retail store Blockbusters. “Netflix first threatened video stores like Blockbuster by allowing customers to return movie rentals whenever they wanted. “Then it began competing with cable companies when it started offering streaming TV shows and movies online, causing more than a few cable customers to drop their expensive plans in favor of Netflix” (Richardson). So, with Netflix fastly becoming the top streaming platform it is quite obvious our streaming platform is taking over. Netflix today now has 221.6 million users and its number of subscribers continues to grow as we speak today.
Disney plus started in 2019 gaining a lot of attention to everyone who is a fan of disney. With the success from disney starting in 1923 and thousands of fans from movies including Pocahontas, Cinderella, and 101 Dalmatians disney plus gained over 129.8 million users being a big success in streaming movies right from home.
Current State Of Netflix
With a lot of fan favorites movies from netflix series including Bridgerton, The Ultimatum Marry or Move On, and Anatomy of a Scandal: Limited Series. It is safe to say that Netflix is providing quality movies and Tv shows for their subscribers. The United States went crazy for Squid games setting trends playing red light, Green light and many other games that were involved in the show squid games. Right now Netflix and Other streaming platforms have been under a lot of pressure trying to stay the most relevant streaming platforms. Some developing plans in the future for Netflix are Creating more content that the netflix users can love and enjoy in their home. Disney plus is also starting trends with movies like Black panther, Enchanto, and showing older disney movies like Pirates of the Caribbean: The Curse of the Black Pearl, The Little Mermaid and Star Wars Episode V: The Empire Strikes Back. People love watching these old and new disney movies. The way disney plus is developing and their future plans are creating more kid friendly movies to watch. The one thing that is noticeable when you subscribe to netflix is that many of these movies are already on the streaming platform to watch on netflix. Both Netflix and Disney plus have great movies and people are going crazy for them. We do encourage that netflix would be the better option because of the fact that netflix already has many disney movies included which would also come with the netflix movies and shows that are created and distributed by Netflix.
Appealing Netflix Products
Over the course of the last few years we have all been dealing with this so-called covid-19 and it has impacted everybody's life. We had to be locked up and sacred for our lives as this virus could literally take anybody's life at any given moment. This pandemic was a great opportunity for more free time and more time to catch up on that show you've been trying to finish. This means an increase of people will watch netflix and they will also have a ton of new subscribers as they will get bored of being at home. With this in mind the viewing for netflix of course had a skyrocket on the viewings and of course the profit from this. With not much to do people had to turn to some form of entertainment and netflix is one of the best options when it comes to people shows/movies. As stated in one of the articles by Aaron it states “ Thanks to its large, captive audience, Netflix is emerging as a big winner of the pandemic. Its stock price has soared by 37% this year…”(Elstein). One can certainly say that Netflix should thanks a lot of its most recent success thanks to covid-19 but even without the virus they were and are one of the top streaming services. Netflix provides us with all one would really need when it comes to forms of entertainment of any kind. They have of course the kids shows/movies and cartoons to entertain the little so mom can cook peacefully. Following that they have action movies and shows for all of those out there that like the adrenaline and like to feel the rush. Next they have suspense and drama for those who like the plot twist and like to be on the edge of their seat. After that they provide us with Horror films and shows that will have us covering our eyes or want it to sleep with a night light. Let's also not forget about romance for those times when one is enjoying a movie with their loved ones and for those who love romance movies. There is so much we just discussed yet it could be found in one place and that would be Netflix. There is so much to offer people just can’t essay away and you soon will be gettin our subscription to Netflix yourself.
Comparing Netflix to Other Streaming Services
Netflix is a show that provides us with all the entertainment and shows one can imagine however there are many similar products out in the market. There are available websites and apps that can provide you with shows and movies as well. The form of streaming has grown so much over the past few years that Netflix has even come to make its own shows/movies. “In 2018, the company released more than 80 original movies, surpassing all the major studios combined”(Laporte). With this in mind there is nothing Netflix can't do at this point they have grown so much that they themselves can make new content instead of waiting for the big studios to provide it for them. Of course there had to be a rise of competition and other websites trying to be bigger than netflix. There are websites out there like Hulu, Showtime, HBO Max, and Peacock and many more however we will focus on these 4 who are closest to netflix. Hulu provides us with shows like Adventure Time, American Horror Story, Gravity falls, Hunger Games and Arrested Development. Those are just a few shows and movies that are provided since each website has too many to list them all out in this paper. For each website we would only list a few of the shows provided just to give an idea for each one and what it is they bring to the table. As they all bring a different aspect of shows and movies to the table yet they don't stand up to Netflix at the top on the leaderboard. Nextly we have Showitme who has the following movies 1917, Green Room, First Reformed, The Farewell and with shows they provide us with Back To Life, Twin Peaks, Time Of Death, and The Trade. Those are honestly some shows I have personally never heard of, it might be because I don't have Showtime or because I don't watch much TV but that list is all new. When it comes to HBO Max we have shows like Euphoria, Insecure, Succession, and My Mom, Your Dad as for the movies they have content like Malcolm X, Spirited Away, Casablanca, and The Umbrellas of Cherbourg. Lastly we have Peacock who is the newest out of all the ones I hva elite above so far and they have some great options to be so new. They have movies like 12 monkeys, The Big Lebowski, Day of the Dead and as for shows they provide us with Yellowstone, Girls5eva, The Office, Murder, She Wrote. We have listed a good amount of different websites similar to Netflix and yet they all provide us with a bunch of different movies and shows nonne are repetitive which show the variety we have out there.
Local Netflix Audience
When it comes to targeted audiences there is no specific audience they target as Netflix has so many options. Netflix has so much to offer that their audience is so vast and open they don't have one specific audience in specific. They have all sorts of shows and movies that would attract the audience from the little kids from 3 to possible 12 years old. We have movies like Home, Yogi Bear, Penguins of Madagascar, Shek, Happy Feet, and much more available. When it comes to the show side they offer a variety of shows like Shaun the Sheep, The Loud House, Total Drama Island, Rabbids Invasion and the list could go on for days. The movie Happy Feet and Shaun the sheep are shows which target those children in the lower age as its fun animals having an adventure and looking cute for the audience. As for movies like shek and the show Total Drama Island is more targeted for older kids that have an understanding of what is going on and cna follow the storyline. Saying this these shows can be liked and enjoyed by people in older age as they are fun and interesting to watch. As for the shows and movies provided for teens and those in the older ages like your parents for example there are many shows that Didney+ could only dream of. For the case of the shows we have Money Heist, Squid Game, You, Riverdale and much more. The ones listed are just the drama and suspense shows. We still have a lot more of a variety like horror and humor when it comes to shows. And of course let's not forget the audience that the movies will bring with the great amount of movies they bring which include the following like Chappie, Insidious 2, 365, Transformers Dark of the Moon. With the amount of content they are sure to bring audiences from all ages to watch the show they provide for everybody. Today people just want to watch shoes and a form of entertainment and who else to provide them with then Netflix who has all you need for all the audiences one can think of. It's
an all in one reason to go look anywhere else when you are trying to watch a show with your loved one or trying to watch a movie with the kids, or even a late night horror movie.
Detailed Comparison of Netflix & Disney+
Netflix
Pros:
The world's biggest streaming service.
Have service in every country on this planet, except for China, Syria and North Korea.
200 million worldwide subscribers, street beating growth and record profitability.
Offering its subscribers over 125000 unique DVD titles, the huge selection attracts customers. Online streaming made huge inventory selection far more efficient. Its large customer base also enables the company a better cost structure, thus resulting in a much better price for subscribers.
Leverage user data to provide better customer experience. They use a proprietary recommendation system also called collaborative filtering system to personalize customer’s streaming habits and trends. Therefore subscribers can have more efficient streaming experience.
Cons:
If you travel a lot and want to watch Netflix from the train or hotel, then you may run into regional restrictions. They will tell you that you aren’t authorized to watch Netflix in your current region or country.
Sometimes player Interruptions happen.
Not being able to connect to Netflix , with either the browser itself being apparently unable to connect to the internet or a crash in the application along with a notification about the connection failure.
Disney plus
Pros
Even though there are so many streaming services available these days, the name “Disney” still has its special space in our heart for generations. It’s the same term as “Happiness”.
Today, Disney plus has access to every marvel cinematic universe movie and show. Access to every Star-wars movie, access to many Disney classic TV shows and movies that the whole family can enjoy.
Cons
But its weaknesses are obvious too. These include less variety compared to other streaming services like Netflix and HBO.
Not every Disney show is listed. Not every Fox classic show is listed.
Based on all the analysis above, we recommend Netflix over Disney Plus.
Recommendation
In conclusion, Netflix has better flexibility, more variety of options, enhanced user experience, personalized experience through Netflix recommendation engines compared to Disney Plus. With all the great and overwhelming features, Netflix is marked as successful as it prioritizes subscribers’ needs. The regular transformation is bringing innovations and creating ease for all its subscribers. The success story of Netflix is their business strategy to make customers glued to this platform. So our recommendation to CSS is Netflix.
References:
Academic Sources:
I. Sutton, Kelsey. The streaming Wars Next Battle: The Real World. Adweek, 2021.
Richardson, Chris. “Netflix Changes the Game Again.” Christian Science Monitor, 23 Mar. 2011, p. N.PAG. EBSCOhost, https://search-ebscohost-com.libdbmjc.yosemite.edu/login.aspx?direct=true&db=a9h&AN=59523313&site=ehost-live.
II. Bassamboo, Achal and Kumar, Sunil. “Dynamics of New Product Introduction in Closed Rental Systems”, Operations Research; November/December 2009, Vol. 57 Issue 6, p1347-1359, 13p.
III.) Laporte, Nicole. The Netflix Shuffle. FastCompany, Issue 230, p24-28. February 2019.
IV.) Elstein Aaron. Nextlix gains from pandemic lockdown:Subscriber growth is through the roof, and even a pause in production will benefit its bottom line. Crain’s New York Business, 8756789X, Vol 36, Issue 15. April 27th 2020.
V.) Tran, Kevin. Disney Plus Viewers Fvao Marvel TV Series. Penske Business Media, LLC. November 3rd, 2021.
Popular Sources:
I.Fernandez Janely. Disney Plus vs. Netflix. Tohsthelancer.org., 2021.
II.Buchi, Chantel. Netflix Review. Reviews.org., 2022.