Space Cadet Val is an online stationery shop with over 1,500 sales created by Valeria Ramirez in 2020. During the height of the pandemic, social media marketing techniques were used to reach customers all over the world.

The goal of this capstone project is to create a cohesive brand identity for an e-commerce site using visual thinking, marketing practices, and effective designs. As the brand continues to develop, it is essential that the identity adapts to an emerging demographic to reach a greater audience.