Embark on the development of a complete branding identity and marketing materials for 90.3 KAZU NPR's J-Lab internship program. The current lack of a distinctive identity and effective marketing materials hinders its appeal to potential interns, donors, and listeners. Using Adobe Illustrator, Photoshop, and InDesign, we aim to craft logo variations, clothing graphics, environmental designs, and both digital and print marketing materials. By December 2023, our goal is to elevate J-Lab's recognition, fostering engaged community around KAZU NPR.