Skala has a global presence in 40 countries. They cater to a wide range of people from women to men and even children. They have a hair product for every type of hair from curly, curly, wavy, and straight. As you can see on the left side, the graphics are a little outdated making them look like they’re from the early 2000s. Not to mention, they only offer one size hair product bottle. To fix this issue I developed new brand iterations and packaging designs to give this hairline a modern yet playful look.