Convey a call to action, or message that compels a reader to do something.
Create a Glitch project from scratch - no remixing.
Sections of the page should be clear using semantic HTML
CSS styles must be declared in a separate stylesheet.
Use a color palette that reflects the goal of the shop or restaurant chosen.
Use multiple fonts to add emphasis on specific areas of the site.
Handle spacing in your CSS (Line and character)
Use images that are licensed for reuse.
A unique selling proposition (USP)
A hero image or video
The benefits of your offering
Some form of social proof
A single conversion goal (or your call to action)
unbounce.com
Landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). Their purpose is to direct the user to your intended goal, such as collecting info for subscriptions or directing the user to a specific service.
Homepages generally displays links to every important page of the website and relevant information. They have more links, and therefore distractions, for the user to browse.