Embedded Files
Facebook: a social networking site that allows users to connect and share text, photos, and multimedia with groups, organizations, and other individual users. Users can react to or comment on posts. Users can add hashtags to associate and filter posts for specific incident or topic, such as #CAEarthquake or #ShakeOut. Facebook and Instagram are part of the same company, Meta.
Instagram: a photo and video sharing social networking service. On the app, users can upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can view trending content, like and comment on posts, and follow other users’ content. Certain posting and editing features are only available via the app and not on the desktop version. Instagram and Facebook are part of the same company, Meta.
TikTok: a short-form video hosting service. The mobile app allows users to create short videos, use a filter to alter the speed or appearance of a video, and add music in the background. Users can like or “react” to content. The “For You” page generates recommended content based on user interactions and searches. Multiple groups have expressed concerns over TikTok’s data privacy and security practices.
Twitter: an online social media and social networking service. Users post and interact with 280-character long messages known as “tweets”. Users can post, like, and “retweet” tweets, while unregistered users only have the ability to read public tweets. Users can add hashtags to associate and filter posts for specific incident or topic, such as #CAEarthquake or #ShakeOut.
YouTube: an online video sharing and social media platform. YouTube tracks number of views and, when an account allows it, users can comment on videos. YouTube videos have an HTML element that can be used to embed the video on other websites, including other social media accounts. YouTube includes captioning, translation, and other accessibility features. YouTube Live Stream allows accounts to reach other users in real time. Google owns YouTube.
Hootsuite: a social media management tool that supports scheduling social media posts on multiple platforms, including Facebook, Twitter, and YouTube. Hootsuite also provides account-specific social media analytics to track user engagement. Hootsuite offers multiple tiers of paid subscription plans. To opt for the free version, visit this link.
Other social media analytics and scheduling tools: There are dozens of free and paid alternatives that allow users to manage and analyze their social media presence. Using search terms, such as free social media scheduling tool or social media analytics tool will generate a current list of options. Most social media platforms provide analytics features, for example, Google Analytics and Meta Business Suite, although access to certain data may require a paid account.
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