Tools and Resources for Earthquake Programs

Communicate information to the public and media

Target audiences with information by demographics, such as by geographic areas

Purchase and target paid online advertisements, for example, as part of a public outreach campaign

Gather insight on posts or paid advertising by analyzing public engagement metrics, such as “Likes” on Facebook or “click through rates” (the number of times users follow a link in a post)

Have the ability to engage in conversation directly with the public

Understand general questions and concerns by analyzing public posts or comments

Crowdsource information, for example, about impacts when there is limited access to an area in the aftermath of an earthquake

Visual information can be understood easier and quicker than text-only materials

Allows creators to prioritize and highlight information

Users can translate data into visualizations that help analyze and/or communicate topics

Export files in Adobe’s Portable Document Format (PDF) to embed visuals in products and websites

Tools can be used to create accessible products, such as materials translated into a variety of languages

Users can back up, organize, and search files in the cloud.

Files such as toolkits and templates can be shared with partner organizations

Users can create and edit files, collaborating in real time

Stakeholders can message each other and share resources and other information

Programs can easily create websites or create and monitor surveys

Users can create secure incident-specific situational awareness information portals for responders or the public

Users can enhance their post-earthquake situational awareness

Accurate risk assessment supports risk reduction efforts

Users can draw attention to an event that might turn out to be serious enough to overwhelm a community’s response capacity

Identify and support ways for communities to recovery more rapidly from earthquakes

Identify and support opportunities to lessen the impacts of earthquakes on communities, including loss of life, financial losses, interruptions to services, etc.

Education and outreach programs inform the public about risk and mitigation measures to reduce impacts to their homes and businesses

Deeper understanding of earthquake science to enhance program staff’s subject matter expertise

Obtain current information on the latest research about earthquakes to inform program priorities, initiatives, and public education efforts

Earthquake programs are science-based and grounded in established research

Visual information can be understood easier and quicker than text-only materials

Allows creators to prioritize and highlight information

Users can translate data into visualizations that help analyze and/or communicate topics