Influencing Factors – a video

Whether you’re Chasing Slow Payers or selling something, this short 12 minute video explains 6 influencing factors identified by Dr Robert Cialdini that will help you to achieve vastly improved results.

1 Reciprocity

2 Scarcity

3 Authority

4 Consistency

5 Liking

6 Consensus

We use all of these, regularly, at various contact points during the collection cycle.