Be Specific

Set an unusual, specific deadline in your emails and letters. This makes your deadline feel more real and significant. It’s an effective strategy, especially if you’ve consistently followed up in the past—creating a reliable pattern. When people notice the specific timing, they’ll feel a sense of urgency and take action.

Compare these examples:

• Vague Deadline: "If this account is still outstanding at the end of the month..."
  Reaction: Yeah, sure. No big deal.

• More Specific: "If this account is still outstanding on 30th September..."
  Reaction: Hmm, do they really mean that?

• Very Specific: "If this account is still outstanding by 2:00 p.m. on Wednesday, 16th September..."
  Reaction: Wait, what happens at 2:01?