Sharing the video will generate a URL link that you can post to a different website then where it is hosted. By selecting the link, the viewer will open a new page with your video on it. In most cases, this will be your Panopto page. If you are sharing your video, make sure that the share settings are set to public or "anyone at your organization." On the other hand, if you embed a video into your site, you will generate a snippet of HTML code that allows viewers to access your video from your site.
Brightspace
To link a video in Brightspace, select Create a File on the course page you wish to host the video. Then select the Quicklink (the link icon) and copy and paste the URL into the URL field. The Title field is the underlined text that will prompt your viewer to click the link. When you are done adjusting the Title and Target (which window your link will open in) select Insert.
To embed a video in Brightspace, also Create a File but this time select Insert Stuff (the play button icon) and select Enter Embed Code at the bottom of the list. Copy and paste the HTML code into the text field. When you select Next, you will see a preview of your video. When you are done select Insert.