Embedded Files
We invite and have been actively seeking out local agencies and community groups who are interested in partnering with us to help get this campaign out. We are especially trying to reach people who use opioids but are also looking to educate the general community. Those interested in joining us, are welcome to use any of the campaign materials below. If you would like any staff support or have questions, reach out to Aster (contact info below).
This campaign ties really closely to the previous campaign that was focused on MOUD awareness. You can always use resources from that campaign--such as the information on what MOUD is or how it works--to supplement this campaign.
This campaign focuses on people's own stories of going through treatment, especially talking about common challenges and how folks can manage them. It's unique in that it also has several videos of people who are in recovery sharing their experiences to help people feel less alone and navigate their recovery journeys. There are many barriers to staying on medication treatment as long as needed. Many people don't know what resources are available to overcome common barriers, and end up not staying in treatment as long as they need. This campaign is designed to both normalize using medication treatment as long as necessary and help people better cope with challenges to staying in treatment.
We have
social media posts (with image descriptions, thanks to ATI!)
videos of people in recovery sharing their experiences (that you can share or embed)
flyers to print
waiting room TV screen display ads
and more!
Social Media Images and Sample Texts
Social Media Images and Sample Texts
All content can be downloaded and shared on your social media accounts. Click the button below to view our suggested posting schedule.
The schedule has links to the images for each post (each post has 4 images) and sample text for each post. Please adapt the text as appropriate for your agency (but please include the link!).
Here's a preview of what that schedule sheet looks like. Like last campaign, some weeks have a optional secondary posts (this time, that includes things like overdose awareness day, the drug disposal event, or recovery month).
For this campaign, each post has 4 images ("carousel style"): a title card, a quote, a photo, and an then and end card with the NIH and agency logos:
Because each post has 4 images, the link for each post (in the schedule doc) takes you to a folder where you'll find images images 1, 2, and 3 as well as multiple versions of image 4 (one for each partner agency).
The example to the right/below is for Scotty (week 1). You can see images 1, 2, and 3 ("_Scotty1.jpg...) and then below that each of the agencies has an image file for the 4th image. Everyone will post the same images 1-3 each week, but then use your own specific image 4.
You might need to re-sort the files in the folder to make it easier to find (the underscores in front of the person's name are there so that they get alphabetized on top). In list view (screenshot to the right), you can click the little arrow in the column header next to "Name" to sort the files. In grid view (screenshot below), the arrow is on the far right.
Press Release
Press Release
Blog Post
Blog Post
Short PSA Videos
Short PSA Videos
What is MOUD? (Youtube video from Campaign 2)
30 Second PSAs
30 Second PSAs
Treatment Takes Time – Scotty, Lexa & Nick
YouTube Video Link: https://youtu.be/E-PHXMblvFE
Medications for #opioidusedisorder (MOUD) save lives. It is important to stay in medication treatment as long as needed. Treatment takes time, but it also gives time back. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Your Goal – Abraham, Brittany & Jeremy
YouTube Video Link: https://youtu.be/8scToCnreEM
Buprenorphine and methadone can make many aspects of the treatment journey, like managing withdrawal and cravings, easier. These FDA-approved medications help people in treatment for #opioidusedisorder focus on the hard work of achieving goals and building a new life in recovery. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Treatment Takes Time – Johnny, Shannon & Brian
YouTube Video Link: https://youtu.be/XTOP3w3xI9g
Addiction does not define who you are. Three FDA approved medications – methadone, buprenorphine, and naltrexone – can lower the risk of relapse and overdose. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
15 Second PSAs
15 Second PSAs
Treatment Takes Time – Scotty & Lexa
YouTube Video Link: https://youtu.be/_mjQlVe2amI
Medications for #opioidusedisorder (MOUD) save lives. Staying on MOUD is your path to recovery. Learn how: www.HealTogetherStories.org.
Treatment Takes Time – Brittany & Abraham
YouTube Video Link: https://youtu.be/dq0FPC1diSg
It is possible to recover from #opioidusedisorder! Staying in medication treatment as long as you need is the best way to reach your goals and enter long-term recovery. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Treatment Takes Time – Shannon & Brian
YouTube Video Link: https://youtu.be/9JgJIH7UfEA
Addiction does not define who you are. Staying on medication for #opioidusedisorder may be your path to recovery. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Common Challenges Videos (longer videos about how to handle common challenges)
Common Challenges Videos (longer videos about how to handle common challenges)
Balancing Treatment with Everyday Life
Balancing Treatment with Everyday Life
Lexa
YouTube Video Link: https://youtu.be/cGDJAjrESWM
Some people seeking treatment for opioid use disorder find it hard to balance the extra appointments with everyday life. Lexa talks about the critical support she received from her treatment provider in order to stay in MOUD treatment. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Finding MOUD Recovery Support
Finding MOUD Recovery Support
Jeremy
YouTube Video Link: https://youtu.be/1w_WJRcLez8
At first, Jeremy felt it was hard to find recovery support groups that accepted his use of medication to treat opioid use disorder. He now has a different outlook and encourages everyone to find MOUD-friendly support in order to stay in medication treatment as long as they need. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Jessika
YouTube Video Link: https://youtu.be/Z7AcRPk83go
Having access to recovery support services that accept and affirm medication for opioid use disorder is one of many resources that can help people recover. Jessika initially found support online through SMART Recovery and social media, which helped open the door to additional opportunities. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Nick
YouTube Video Link: https://youtu.be/jyFXtphVsaI
Nick talks about how it felt to find recovery support that accepted him taking medication for opioid use disorder. Watch his video to hear how he suggests finding MOUD-friendly support if you are struggling. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Nick talks about how it felt to find recovery support that accepted him taking medication for opioid use disorder. Watch his video to hear how he suggests finding MOUD-friendly support if you are struggling. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Managing Expectations of Others
Managing Expectations of Others
Brittany
YouTube Video Link: https://youtu.be/52_UG3DrT9I
Managing expectations about treatment for opioid use disorder from loved ones can be challenging. Brittany talks about how she dealt with stigma from family after they learned about her chosen path to recovery – methadone. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Joseph
YouTube Video Link: https://youtu.be/5EEJ5JmC_-Y
Some days it can be hard to find the motivation to stay in medication treatment. For Abraham, he found motivation in being a light to others who were currently struggling with opioid use disorder. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Navigating Return to Use
Navigating Return to Use
Monifa
YouTube Video Link: https://youtu.be/5pGSzKoBB44
Monifa tried detox many times. Each time, she returned to use almost immediately. Then, she discovered medication for opioid use disorder (MOUD) treatment. For Monifa, MOUD treatment saved her life; it protected her from relapse and led her to seek recovery support and therapy. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org #YourTreatmentYourRecovery
Navigating Treatment Program Requirements
Navigating Treatment Program Requirements
Nick
YouTube Video Link: https://youtu.be/jLMVOdwL-Q0
Nick struggled with the requirements of his treatment program when he began medication for opioid use disorder (MOUD). There were times when he felt he would never succeed. Nick stayed in MOUD treatment and you can too! Nick’s advice? “Be honest with your doctor and yourself especially when you are struggling. And seek recovery support to help you cope with challenges.” Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org #YourTreatmentYourRecovery
Nick struggled with the requirements of his treatment program when he began medication for opioid use disorder (MOUD). There were times when he felt he would never succeed. Nick stayed in MOUD treatment and you can too! Nick’s advice? “Be honest with your doctor and yourself especially when you are struggling. And seek recovery support to help you cope with challenges.” Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org #YourTreatmentYourRecovery
Overcoming Anxiety
Overcoming Anxiety
Joseph
YouTube Video Link: https://youtu.be/2vg9JAkXjrw
Joseph struggled to manage his anxiety while in medication treatment for #opioidusedisorder. Self-care – including reading, hot baths, and aromatherapy – all helped. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Shannon
YouTube Video Link: https://youtu.be/CvjxoigKszQ
For Shannon and many others, seeking treatment for other mental health disorders in addition to #opioidusedisorder and having a relapse prevention plan was key to her staying in recovery long-term. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Overcoming Cravings & Triggers
Overcoming Cravings & Triggers
Brian
YouTube Video Link: https://youtu.be/LYJcxesJp7s
When Brian first began treatment for #opioidusedisorder, he dreamed about using drugs. These dreams were so vivid that he often woke up panicked, thinking he had started using again. If this happens to you, Brain recommends talking to a provider about medication for opioid use disorder (MOUD) and doing a morning meditation or prayer to get back on track. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Brittany
YouTube Video Link: https://youtu.be/3BcbtYFv7XM
When Brittany feels a craving or triggers, she calls a loved one or counselor. What helps you or your loved one to stay in treatment and recovery? Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Overcoming Trouble Sleeping
Overcoming Trouble Sleeping
Nick
YouTube Video Link: https://youtu.be/3ghBftrLITE
Inhale for four seconds. Hold for seven. Exhale for eight. Watch to learn this and more tips for trouble sleeping while on medication for #opioidusedisorder. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Responding to Comments from Others
Responding to Comments from Others
Jessika
YouTube Video Link: https://youtu.be/iOpI6tlnjlU
Research shows FDA-approved medications (methadone, buprenorphine, and naltrexone) are the most effective treatments for opioid use disorder (OUD). Jessika shares how she responds to others when they make negative comments about her use of medication to treat OUD. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Monifa and Lexa
YouTube Video Link: https://youtu.be/FY0dfwloA8I
Anyone can have an #opioidusedisorder. In this video, Lexa and Monifa share their experiences with stigma and seeking medication treatment as women of color. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Nick
YouTube Video Link: https://youtu.be/YGn2BP_kzog
Each treatment and recovery journey is unique, and there is no set time when someone should stop taking medications for opioid use disorder. Nick talks about how hearing comments from others suggesting he needed to “taper off” his medication made him feel and what he finally did about it. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Traci
YouTube Video Link: https://youtu.be/YSupi-oPZo4
Medications for opioid use disorder can help people in treatment focus on the hard work of achieving goals and building a new life in recovery. Traci talks about how discouraging it was to be treated as someone who was still in active addiction when picking up her medication for opioid use disorder. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Separating from Previous Drug Use Networks
Separating from Previous Drug Use Networks
Johnny
YouTube Video Link: https://youtu.be/RM3RQ_nH9jU
Johnny’s tips for staying in medication treatment for #opioidusedisorder? Avoid people, places, and things that remind you of using drugs and be honest with yourself and others, especially early in recovery. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Staying Motivated
Staying Motivated
Abraham
YouTube Video Link: https://youtu.be/zhpj8e3lLGY
Some days it can be hard to find the motivation to stay on medication for opioid use disorder (MOUD) treatment. For Abraham, he finds motivation in being a light to others who are struggling with opioid use disorder. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Brian
YouTube Video Link: https://youtu.be/yAeOBfBECUM
Brian’s advice for staying in treatment and recovery long-term? Focus on building your future and do not dwell on the bad things you may have done in the past. “Love yourself. Give yourself a chance.” Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Lexa
YouTube Video Link: https://youtu.be/tTnn3FKtKMM
Staying in medication treatment as long as you need is the best way to reach your goals and enter long-term remission and recovery from opioid use disorder. Watch as Lexa explains the concept of SMART goals, and why they were key to giving her the motivation to stay in medication treatment. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Monifa
YouTube Video Link: https://youtu.be/tJTHxhxXxqI
Monifa faced pressure to taper off her medication for opioid use disorder (MOUD) before she was ready. “We all have our own personal journey. Everyone does not fit into a mold. My recovery looks the way it needs to for me.” Monifa shares how she has learned to trust herself and her doctor and not be afraid to continue treatment that is working for her. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org #SupportMOUD
Scotty
YouTube Video Link: https://youtu.be/7v3QiJlM7L8
Taking things one day at a time was just one way Scotty was able to stay motivated in medication treatment for opioid use disorder. Listen as he talks about other strategies that can also help. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Teri
YouTube Video Link: https://youtu.be/OWv0e_9fPbI
Teri did not think there was a life after drugs when she was in active addiction. After beginning medication for opioid use disorder (MOUD) treatment, she started to have fun. Going on vacations. Singing. Playing the flute. Reconnecting with loved ones. “I stay motivated by having fun in recovery. Keep going! You are worth it.” #StayInTreatment
Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Traci
YouTube Video Link: https://youtu.be/hLSOsZ9SkNA
Traci initially thought she would only be on medication to treat opioid use disorder for a year. Watch her story to learn how she came to the realization that having a set time to be on medication wasn’t the best choice for her recovery. Staying on MOUD is your path to recovery. Learn how: HealTogetherStories.org
Waiting Room TV Screen Display Ads
Waiting Room TV Screen Display Ads
Events
Events
Overdose Awareness Day Vigil | August 31st, 7-8:30, Courthouse Park
Overdose Awareness Day Vigil | August 31st, 7-8:30, Courthouse Park
"Join us as we come together to commemorate the lives of those lost to overdose. There will be local resources/ Narcan trainings, a series of speakers, and a vigil to share messages of remembrance, healing and hope."
Medication Supported Recovery Training
Medication Supported Recovery Training
Print Materials
Print Materials
1 PDF, each page can be a stand-alone flyer
We also have print materials with basic info about MOUD. You can view those on the Campaign 2 Resources page at the bottom.
Facebook Cover Images
Facebook Cover Images
Facebook Cover Image with MOUD messaging (2 options)
Pulling Metrics
Pulling Metrics
If you use Meta Business Suite, you can also access the relevant metrics all in one place:
Go to the Insights section of the menu (along the right side), and then go to the Content page
At the top right, there is an option to select a date range and a button to export. Select the appropriate date range, and click Export. This will download a spreadsheet that you can then pull what you need from.
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