The three case studies below show possible outputs of collaboration with CACTC on a public health campaign.
This 2021 campaign aimed to increase public confidence in and uptake of vaccines.
This project focused on raising awareness of the dangers of opioids and resources of how/where to dispose of unused and unneeded medications. The campaign responded to growing concern about the accessibility of unused prescription and over-the-counter medications.
This campaign was focused on youth alcohol and marijuana prevention. Social norms interventions like this aim to provide accurate information about peer group behaviors to correct misconceptions about norms. For example, presenting teens with accurate information about teen alcohol use rates, which may be lower than they assume. This can help alleviate the assumed peer pressure of an idea that "everyone is doing it."
This campaign is focused on youth alcohol prevention. Social norms interventions like this aim to provide accurate information about peer group behaviors to correct misconceptions about norms. For example, presenting teens with accurate information about teen alcohol use rates, which may be lower than they assume. This can help alleviate the assumed peer pressure of an idea that "everyone is doing it."