Marketing Cluster: 

​The Marketing cluster is about planning, managing and performing marketing activities to reach organizational objectives. Marketing-related jobs are vital for companies, nonprofit groups, and organizations.  Job duties in this career cluster can include brand promotion, sales, merchandising, marketing communications, and market research. As companies find it increasingly important to focus on community outreach and customer relations, the need for marketing professionals will increase.​ 

Courses

Business Technology Applications (BTA)

Designed to develop technological proficiency in word processing, spreadsheets, databases presentations, communication, Internet use, ethics and careers using technology applications. This is a great entry level course for students interested in business careers and/or business technology. 

 Credentials to earn: Certifications in Microsoft Office

Career Preparedness

Focuses on three integrated areas of instruction--academic planing and career development, financial literacy, and technology. Course content covers college and career preparation to computer literacy skills to managing personal finances and reducing personal risk. This is a one credit course required for graduation. 

Entrepreneurship

Designed to provide students with skills needed to effectively organize, develop, create, and manage a business. Includes business management and entrepreneurship, communication and interpersonal skills, economics, and professional development foundations. 

Marketing Principles

Students are given an overview of in-depth marketing concepts. Students develop a foundational knowledge of marketing and its functions, including marketing information management, pricing, product and service management, entrepreneurship, and promotion and selling. Students practice customer relationship skills, ethics, technology applications, and communicating in the workplace. 

Sports and Entertainment Marketing

Specialized course designed to offer students an opportunity to gain knowledge and develop skills related of the growing sports and entertainment industry. This course addresses such diverse products as the sporting event itself, its athletes, sports facilities, sporting goods, personal training, and sports information. 

Integrated Marketing Communications and Branding

In this course, students create, execute, and evaluate promotional strategies and content for advertising, sales promotion, and publicity/ public relations. Students apply project management techniques to guide and control promotional campaign development and execution. They will plan and implement procedures to use marketing communications that mitigate image or brand-damaging issues. Technology, employability skills, leadership, and communications will be incorporated in classroom activities.