Welcome to Sports and Entertainment Marketing II! In this course, students will acquire an understanding of sports, entertainment, and event marketing. We emphasize business management, career development, client relations, contracts, ethics, event management, facilities management, legal issues, and sponsorships. Students will have the opportunity to combine their already existing knowledge of the sports and entertainment industry with the concepts we will be learning in class to be able to make application to real world scenarios.
I am very excited to announce that beginning in the Spring 2022 semester, we will be partnering with Radius Group and NASCAR to offer a work based learning opportunity for my students. As part of our course, students will be working on a pathway that will involve them designing marketing strategies for NASCAR. After completing this pathway, students will be given a certificate of completion and will be able to add this great experience to their resumes. The work we do in this pathway will be a big piece of our class and your final grade. More information will be shared with students in the first weeks of class.