Welcome to Marketing Applications! In this course, students will apply an understanding of the marketing functions and understand the impact of those functions on business decisions. Through problem solving and critical thinking, students will apply knowledge and skills in the areas of customer relations, economics, financial analysis, channel management, marketing-information management, marketing planning, products and services management, and selling. We discuss real world scenarios in this course which allows the students to apply what they are learning in problem solving skills and creative innovation.