Television Advertising is Powerful.
There is no other format or medium than can promote a product, service, or message in a comfortable environment like an ad on Television. Think about it, You’re home relaxing on the couch getting ready to watch your favorite show or the “Big Game” on your “Big Screen” television when an ad for your local Pizza chain comes on promoting their newest creation. Suddenly you realize how hungry you are and how lazy you feel because you don’t want to get up off the couch and go anywhere…but wait they deliver, and you have your hand held device poised and ready to go so you make the call, place the order, and minutes later someone shows up at your door step with your steaming hot dinner. Here’s the most interesting part of this description. Just minutes before that ad came on Television, you had no intention or ordering a Pizza!