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Monogram logos
Monogram logos
A monogram logo is a decorative design made up of a combination of one to three letters (traditionally three) to create a single symbol. Monogram logos are commonly used to represent the initials of a person or business. The letters in this logo style may also be combined with imagery to illustrate the concept of the brand further.
Monograms are one of the oldest forms of identification, with the earliest use by the Ancient Greeks on coins to represent different cities. Throughout history, monograms were often used by painters on their artwork, as well as by royal families who relied on them for distinction (often to declare property) and for wedding invitations.
When to choose a monogram logo for your business
When to choose a monogram logo for your business
When designing a logo, you want something that’ll resonate with your target audience while establishing your brand’s essence (the emotions you want people to tie to your brand).
Take the Chanel logo: the handwritten serif typeface evokes feelings of luxury, class, and exclusivity.
Monogram logos work well in global markets and are a smart choice for companies with long or difficult to pronounce names. They’re also easy to remember — everyone knows LV stands for Louis Vuitton, and although it’s a French name and not everyone speaks French, it’s memorable.
Think about choosing this type of logo if:
Your business name is on the longer side
Your business name is on the longer side
If your name is on the longer side or consists of multiple words, it may be difficult to display them clearly in a logo.
Take the London Symphony Orchestra as an example. It can certainly start to become a mouthful (try saying it five times!), so the company opted for a simple three-letter monogram for their logo. They even took it a step further by creating the image of a conductor and a baton with the letters!
Your business name can naturally turn into an acronym
Your business name can naturally turn into an acronym
Whether your name is a bit more on the technical side or is longer, see if you can shorten it into an easy-to-remember acronym. This tactic works well for businesses with global markets, as they’re easy to pronounce and recognize.
The Minnesota Mining and Manufacturing Company took this route when creating their logo by simply shortening their name to “3M.”
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