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Really smart branding is hard to pull off. We’ve seen countless companies make big PR mistakes with tone-deaf advertisements (especially over the last few years), but one thing remains a constant: their logo design. But have you ever stopped to really look at them?
Really smart branding is hard to pull off. We’ve seen countless companies make big PR mistakes with tone-deaf advertisements (especially over the last few years), but one thing remains a constant: their logo design. But have you ever stopped to really look at them?
Some of the most famous logos from around the world actually hold “secret messages” that reflect that brand’s essence. These hidden meanings play on the subconscious, and even if you’ve seen them a million times over, they each hold something rather unexpected.
Some of the most famous logos from around the world actually hold “secret messages” that reflect that brand’s essence. These hidden meanings play on the subconscious, and even if you’ve seen them a million times over, they each hold something rather unexpected.
Take note of the use of positive and negative space.
Take note of the use of positive and negative space.
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