The Apple Vision Pro: Revolutionary, with a Heart-Stopping Price

By Daniel Ein Alshaeba, 2025

Published 9/27/2023

After what seemed to be months of tech influencers harping on an alleged Augmented Reality headset, Apple finally delivered, and to put it simply: Wow.  

In the past, Augmented Reality had been scoffed at by many, who dismissed it as a gimmick that people would use for five minutes, then be immediately forgotten about once any amusement dies down.  Apple, however, has managed to bring this concept to a level unseen before.  Many scenes in both Apple’s website and official product trailer feature the Vision Pro seamlessly merging reality with the virtual world, with the user being able to have websites and other apps hover in front of them in scenes reminiscent of science fiction.  

The controls of the Apple Vision Pro are equally impressive as well.  Unlike most other Virtual and Augmented Reality headsets, the Apple Vision Pro lacks any handheld controllers whatsoever.  Instead, the device uses one’s own hands and eyes in order to navigate apps and websites.  While this promise may raise eyebrows, Mark Spoonuer from Tom’s Guide was able to verify these claims via a first hand experience with the device, describing how the Vision Pro uses one’s eyes as cursor input, and their fingers for clicking items.  

The only thing more jaw-dropping than these features, however, is the price tag.  At $3,499, the Vision Pro is likely not making its way to people’s Christmas wish lists any time soon.  According to Pete Syme from Business Insider, even Apple Enthusiasts watching the event in-person could be heard complaining about the price.  With that money, it is possible to buy a 15” MacBook Air with the highest possible specs. and still have enough money to buy an iPhone 14 Pro.  

While the features of the Vision Pro may be awe-inspiring, its high price begs the question as to why one would ever spend $3,499 on such an excessive product.  In its current state, the product’s asking price is far too high to justify any reason to buy it outside of sheer extravagance.  While it is capable of replacing the need for a computer, is it truly worth spending several thousand dollars more on a headset in comparison to a MacBook, coming in at a fraction of the Vision Pro’s price?  Regardless, with all the cutting edge features of the Vision Pro, future renditions of the product have the potential to make Augmented Reality much more popular, possibly fostering a change in mobile computing unseen since the original iPhone.