Olivia Rodrigo's guts tour

By Ashley Peng, 2026

Published 3/4/24

The whirlwind of the concert touring season has yet to die down and joining the fray is the Gen-Z pop icon Olivia Rodrigo, bringing seventy-seven glittery, purple-hued shows to North America and Europe. Beginning on February 23, Rodrigo kicked off performances in Palm Springs, treating her almost 12,000 person audience to renditions of songs from both her sophomore album “Guts” and her first album “Sour.” Accompanying Olivia across North America is the artist Chappell Roan, who works with the same producer as Olivia, and who quickly experienced a 32% increase in music streams just days into touring. Other openers, starting in April, will be Remi Wolf, PinkPantheress, and the Breeders. 

The idea of girlhood has quickly permeated itself into both Rodrigo’s musical and aesthetic imagination, along with the enthusiasm of her fans, most of them being teenaged or young adult females. In continuation with this has been the charitable contribution of the tour, with proceeds from each ticket being donated to Rodrigo’s own organization, called Fund 4 Good, a play on her hit song “good 4 you.” The charity dedicates itself to supporting nonprofits that aim to broaden girls’ education, reproductive rights, and prevent gender-based violence. 

The timing of this tour also coincides with the apex of ticket selling controversies, with possible legislation in the works. The Guts arena tour in particular was subjected to wildly fluctuating ticket prices and resells, coming at the heels of Taylor Swift’s Eras Tour, where the ticket resale site Ticketmaster suffered a collapse due to the tremendous demand. Self-correcting ticket prices made their own star appearances this time around, with tickets bought in advance running into the thousands but tickets bought just hours before showtime priced hundreds of dollars lower. 

While Olivia Rodrigo’s sellout tour is no doubt a fan’s excuse to find catharsis with Olivia’s music, her tour also represents the boundary between teenerager-dom and adulthood while also being a result of the wavering ticket price environment that continues to reign.