What am I learning?

How companies collect and use my personal data.

Why am I learning it?

By knowing how companies use my personal data I can protect my private information and make informed purchasing decisions.

How will I know I learned it?

• Explain why information about them and their behaviors is valuable to companies.

• Analyze how certain types of data are used by companies.

• Learn three strategies for limit individual data collection by companies.

Key Vocabulary

• consumer

• cookies

• data

• targeted advertising

ThreadMeister Student Handout

Lesson Quiz

Teacher Resources