Screenshots should be used from the films you are analysing to illustrate the key points you are discussing
As there is a lot of content to fit into a maximum of 750 words, this is a structure that we suggest to help allow the depth of coverage for each concept across the 3 films.
How has this film conformed to conventions of the horror genre? Pick a scene (preferably in the opening 15 minutes), use a screenshot to be clear and pick out media language (CAMELS) that conforms to the genre.
*For top band responses, you would mention how Steve Neale calls this 'repetition'.
Does the film offer an example of 'difference'? Like how Rami used a hybrid of Horror and Comedy conventions, or how Caradog James featured the story of a mother and daughter's relationship alongside the curse narrative. If so, use CAMELS terminology from a specific example.
Why? Why has this film conformed to the typical conventions expected by horror film fans and why has it also offered something unique? Use audience terminology to strengthen your mark.
Who does this film appeal to? Use audience terminology (demographics, psychographics, socio-economics)
How does the film target this audience? Pick a scene in the opening 15 minutes and dissect the use of media language to appeal to the audience you have stated. CAMELS terminology is essential!
Why - why do these elements appeal to the audience you stated? Is the preferred or dominant response to evoke an emotional response, build tension or position them with or against a character? Why is it important for the film to construct scenes that will relate to the intended audience?
*For top band responses, according to Hall audiences respond differently to a text, despite the encoding by the producers for a dominant or preferred reading. How might audiences respond differently to this scene?
How has this film represented; gender/youth/older ages or ethnicity - you should select a film that clearly constructs a representation of one of these groups. Then consider if this is a pluralistic (subverts typical expectation) or hegemonic (conforms to the dominant ideology) representation.
How has this been constructed? Pick a scene and consider the use of camera angles, mise en scene, dialogue, and sound to encourage the audience to feel a certain way about them, or be positioned with or against them (why).
Who would this construction appeal to and why has the director made this decision?