Learners will analyse and evaluate their production in relation to the three products they researched. The reflective analysis will highlight the use of media concepts in learners' productions, making reference to appropriate critical perspectives, by focusing on:
• how key genre conventions have been incorporated in their production (Neale)
• the representation issues raised by the production (Guantlett & Hall - Otherness )
• how media language and other conventions are used to target the specified audience (Hall's reception theory)
Learners are encouraged to be selective and focus on key elements of the production, making comparisons between the products they researched and their completed production. Work must be presented in word-processed form and may be illustrated (for example with screengrabs or images).
The word limit is: 650 words - 850 words. All learners will complete an individual reflective analysis. Learners working collaboratively on audio visual productions should comment on the finished production as a complete product in relation to their individual research.
Is it over 650 words but under 850?
Have you included screengrabs from your own film and placed next to screengrabs from the 3 films you have studied to show similarities or differences?
Have you mentioned all 3 of the horror films you researched?
Have you used evaluative language (see word cloud for ideas)?
Have you used media language when referring to examples from your film and the three you researched?
Have you analysed the significance of the uses of media language (building tension/suspence, highlighting the threat, revealing the danger, positioning the audience with the victim to make them feel helpless, to misdirect the audience, to create a jump scare, the shock the audience, to appeal to the teen demographic, to subvert typical expectations of youth/gender/ethnicity)
Have you used audience terminology? (demographic, psychographic profiles such as aspirer, mainstreamer, explorer, etc)
Have you used representation terminology? (pluralistic, hegemonic, challenge, conform)
Have you used genre terminology? (Conformed to, subverted, tropes, conventions, repeated conventions, iconography of the genre, typical expectations, familiar narrative/roles)
Have you referenced relevant theory? (Steve Neale - Genre theory, Blumler and Katz - Personal identity, Gould - typical representations of youth, Mosher - Hypermasculinity, etc )