you have a name. you chose a color palette. you already have notes,

references and maybe a half written plan for the ten things that you need to do next.

NORTH: decide what the brand needs to communicate before adding more materials.

NEXT: reduce the idea to ensure one clear promise and create one audience facing page

to ensure it feels right or to decide whether you want to end up redirecting and designing.

the site exists, but adding sections keeps making it feel less coherent.

NORTH: identify the one thing the visitor should understand before anything else.

NEXT: rebuild the hierarchy before redesiging individual sections.

the idea is real, but it keeps expanding faster than you can act.

NORTH: define the version that is useful now, not the version that contains every detail or possibility.

NEXT: choose one finished output that creates momentum.