Project: The brand needs to efficiently communicate creative support, organization, documentation, and project direction in a way that feels useful and trustworthy by each client.

What needed clarity: Name, positioning, voice, visual direction, service language, portfolio structure, and a way to explain broad work without making the brand feel unfocused. Determining the identity of the brand and the reason for creating By Soleil.

Project summary: By Soleil needed a clear brand identity that felt grounded, authentic and useful without sounding like a traditional agency or overly polished marketing brand. The work focuses on defining why and what I can use my strengths for to help others.

By Soleil brand is backed by research, experience, and ever expanding knowledge-based context. If you are not sure how it can help you, just ask.

Approach: Clarify the philosophy first. Organize the services around how to assist in order to spark motivation and creativity. Build a reference system so future decisions stay aligned.

My role (Hannah Soleil): Brand development, creative direction, documentation, organization, website structure, and portfolio planning.

Method: Direction, design, research, documentation, organization, and problem solving.

Expected outcome: Providing support and direction for clients to build confidence and to keep moving forward. By Soleil became clearer throughout time and now is focused on helping people find their footing when it becomes too heavy.

Context: CNO Ink needed more than a visual identity. The business idea also needed organized client-facing information and practical tools behind the scenes.

My role (By Soleil): Brand organization, forms, aftercare materials, documentation, Notion/CRM organization, and planning support.

Work completed: Logo/brand forming, forms, aftercare materials, planning tools, visual identity support, business legal documentation, marketing practices, client growth, established business location, continued support.

Outcome: Still adding verified outcome as the brand expands and awaiting final permissions before publishing this case study as final. This will be updated frequently.

What to Expect: Brand development ideas, tools used, how ideas were formed, resources used, and steps taken.

Context: A creative business which needed clearer offer presentation and support for organizing client-facing information.

My role: Offered organization, design, service presentation, support for a new studio launch, and brand facing documentation.

Created social media platforms and ideas for more promotional and marketing goals.

Interior design input and assisted in creating visuals that support the business's preferred outcome. 

Outcome: Added final deliverables, and permission for public examples.