About Bynry:
Bynry is a cutting-edge technology company that is changing the way the world views Utilities. Our SAAS product is set to disrupt the technology space within small and mid-size Utilities.
We specialize in providing innovative solutions that empower Utilities to enhance their operational efficiency and achieve digital transformation. We are committed to fostering a dynamic and inclusive workplace where creativity and collaboration thrive.
Position Summary:
We are seeking a talented and experienced Content Marketer to join our team. The Content Marketer will be responsible for developing and executing content strategies that drive brand awareness, engagement, and lead generation. The ideal candidate has a passion for storytelling, a keen understanding of digital marketing trends, and the ability to create compelling content across various platforms. They should also align with Bynry's culture and values, embracing responsibility, entrepreneurial spirit, adaptability, resilience, and a proactive mindset.
Key Responsibilities:
Content Strategy: Develop and implement a comprehensive content strategy that aligns with Bynry's marketing goals and objectives.
Content Creation: Produce high-quality, engaging, and SEO-friendly content, including blog posts, articles, whitepapers, case studies, infographics, videos, and social media posts.
Content Calendar: Manage a content calendar to ensure consistent publishing and timely delivery of content.
SEO Optimization: Conduct keyword research and optimize content for search engines to improve organic search rankings and drive traffic.
Audience Engagement: Monitor and analyze content performance metrics to understand audience behavior and preferences, and adjust strategies accordingly.
Collaboration: Work closely with the marketing, design, and product teams to ensure content aligns with brand messaging and supports overall marketing initiatives.
Market Research: Stay up-to-date with industry trends, competitor activities, and emerging content marketing practices to keep our strategies fresh and relevant.
Content Promotion: Utilize various channels, including social media, email marketing, and partnerships, to amplify content reach and engagement.
Brand Voice: Maintain a consistent brand voice and tone across all content to ensure a cohesive brand experience.
Lead Generation: Develop content that supports lead generation efforts, including gated assets and landing pages.
Requirements:
Education: Bachelor’s degree in Mass Communication, Marketing, Communications, Journalism, or a related field. A technical background is preferred.
Experience: 3-4 years of experience in writing SEO content for B2B product companies.
Skills:
Excellent writing, editing, and proofreading skills with a strong attention to detail.
Proficiency in content management systems (CMS) and marketing automation tools.
Understanding of SEO best practices and tools such as Google Analytics and SEMrush.
Creative thinking and the ability to generate innovative content ideas.
Keen observer and very good at comprehending large amounts of information.
Articulate and good at expressing ideas with words.
Personal Attributes:
Aligned with Bynry's culture and values: taking responsibility/accountability, entrepreneurial spirit, adaptability, resilience, proactive, open to listening and learning, open to exploring newer ideas, not afraid of failures, hardworking, and disciplined.
Highly motivated and self-directed with a proactive approach to work.
Excellent communication.
Ability to work collaboratively within a team and cross-functional departments.
Strong organizational and time management skills.
Benefits:
Competitive salary and performance-based incentives.
Comprehensive health, dental, and vision insurance plans.
Retirement savings plan with company match.
Generous paid time off and holiday schedule.
Professional development opportunities and continuing education support.
A collaborative and inclusive work environment with a focus on employee well-being.