Why Switch to Natural Dyes?

Shirt dyed with turmeric, followed by a red cabbage & baking soda bath to achieve a green color, posing an argument for the switch to natural dyes

Back of Shirt Text

This shirt was colored with natural dyes. However, most of your clothing is made from synthetic dyes, which have major negative consequences to the earth and its inhabitants

Almost 90% of consumers today say they’d have a more positive image of a company and be more loyal to it if the company supports social or environmental issues. Remember that companies that use synthetic dyes ARE contributing to enormous social and environmental issues that could be mitigated through the use of natural dye sources because they are safe for the skin and biodegradable

It’s time to return to roots - support natural dyes over synthetic dyes