Storytelling

Regardless of the medium, photography, animation, podcast, audio book, or video, the foundation of media making is storytelling, you don't need to be Martin Scorsese or Jordan Peele to tell a good story. If you have ever told a friend a joke or talked about something and impacted them in some way, even if it is just a laugh, then you are a storyteller!

However, many times the pursuit technical mastery or our awe for technology (Michael Bay Transformers anyone 😂), detracts us from the fact that making digital projects is about stories. This page is here to help you learn about some key storytelling strategies that will make you a better video maker.


WHY TELL STORIES

Nothing activates the brain like a good story. Unlike sitting through a passive PowerPoint lecture, which only activates the portion of the brain associated with language processing, listeners of a story experience similar brain activity than if they were actually experiencing the event itself. Even better, by telling stories, the storyteller and the listeners can synergize meaning around a particular concept by experiencing the same ideas, thoughts, and emotions in a shared space. Even just using descriptive words to evoke deep imagery of an experience can stimulate the olfactory and sensory cortexes of the brain.

Tips for Storytelling

4 Keys to Storytelling (Video)

Did you know that storytelling has unique and specific effects on our brain chemistry? This video takes a Neurological approach to creating compelling stories.

  • This resources takes a more psychological/marketing approach to good storytelling, explaining how different elements and mediums in storytelling affect us cognitively.

  • Learn about the Story Grid community of writers through this podcast. The podcast features working writers that have struggled in the past and now share their successful strategies.

Story Telling Templates

You wouldn’t, or shouldn’t, write a research paper without an outline, so why dive into a digital storytelling project without a proper brainstorming session? The templates below provide guidelines around popular narrative arcs that can help facilitate your process. Find the narrative arc that speaks to you or to your project to learn more about each step in the narrative process.

Promote an idea 💡

  1. Setting: Describe the Context

  2. Problem: Name the Struggle

  3. What Could Be: Describe a Better World

  4. Solution or Idea: Pitch a Solution

  5. Reward: Make Solution Real to Audience

  6. How can you Help: Propose Actions for Audience

Hero’s Journey 🛡️

  1. Setup: Name Hero & Context

  2. Call to Adventure: Describe Hero’s Motivation

  3. Challenge: Odds Against the Hero

  4. Climax: Hero Overcomes Odds

  5. Resolution: Describe a Better World

Show + Tell 🌇

  1. About Me: Make a Personal Connection

  2. What it is: Share Project Idea(s)

  3. Why: Explain Your Passion

  4. Show it: Demonstrate its Special Features

  5. How: Explain the Origin

  6. Call to Action: Propose Actions for Audience

Personal Growth 🌱

  1. Background: Describe the Context

  2. What was I Doing?: Illustrate the Situation

  3. Challenge: Chronicle the Obstacle

  4. Realization: Describe the Aha Moment

  5. What Happened: Recount the Resolution

  6. Lesson I Learned: Takeaway Lesson for Audience

Teach a Lesson: 👩‍🏫

  1. Overview: Describe the Purpose

  2. Concept: Teach the Concept

  3. Example: Connect to the Audience

  4. Explanation: Name Application to Concept.

  5. You Try It!: Make Audience Problem-solve

  6. Summary: Summarize Key Takeaways


Storytelling in Popular Media

See the first Hunger Game novel’s narrative mapped out into thematic points while learning key tips to crafting your own narrative. Consider using draw.io to map out your own story

closeup of four main characters from stranger things

Learn how the first episode of the second season of Stranger Things was scripted and the overarching themes and structure used to create this cult classic. (PDF)

This video breaks down the six key storytelling structures that make up this cult classic film and helps highlight how good storytelling made this movie so popular.