The world is a complicated place. To create successful business models and services, this complexity needs to be understood, unravelled and distilled.
My unique blend of design thinking, strategy and systems thinking allows me to find critical problems and holistically construct solutions.
My areas of expertise are:
I harness design thinking to empathise with users and create unique value propositions that address their problems.
I create new or improve existing services through problem framing, ideation, prototyping and experimentation.
I specialise in:
Behaviour change
Empathy mapping
Market sizing
Persona creation
Journey mapping
Service blueprintingÂ
Problem framing
Ideation
Prototyping
Experimentation
Workshop facilitation
I harness mixed research methodolgies to provide my clients with actionable insights - where they need to play to drive success.
I may be assessing an existing business model/service or identifying a gap in the market for my client to explore.
I specialise in:
Competitor and market research
Quantitative surveys and polls
In-depth user interviews
Ecosystem mapping
Process analysis
Usability testing
Workshop facilitation
If you're looking for a seasoned professional to help you unearth actionable insights and build impactful, profitable services, get in touch.