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Purpose: To build foundational awareness and understanding of franchising as a viable business expansion model within the Caribbean.
Venue: Finance Administrative Centre, 5th Floor Conference Room
Location: Pointe Seraphine, Castries, Saint Lucia
EVENT OBJECTIVES:
LEARNING OBJECTIVES:
By the end of this summit, participants will be able to:
- Build Caribbean capacity in franchise development and management
- Connect regional and international franchising experts with local entrepreneurs
- Help business owners evaluate and prepare their operations for franchising
- Promote sustainable, inclusive franchise ecosystems across the Caribbean
LEARNING OBJECTIVES:
By the end of this summit, participants will be able to:
- Define franchising and identify its main business models
- Understand the benefits and risks of franchising
- Recognize key elements of a franchise system (legal, operational, and financial)
- Explore Caribbean and international case studies of successful franchises
- Determine whether their current businesses could evolve into franchise-ready models
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