Business Studies

Case Study:

"Kelham Island Brewery is a small, independent brewery located in Sheffield, famous for its traditional ales. For years, their main business has been supplying pubs and restaurants across the city and surrounding areas. They have a loyal customer base who appreciate their quality and local heritage. However, in recent months, they've noticed two key trends:

1. Increased Competition: Several new craft breweries have opened in Sheffield, offering a wider variety of beer styles and often selling directly to consumers through their own taprooms and online shops.

2. Changing Consumer Habits: More people are choosing to drink at home, and there's a growing demand for purchasing beer directly from breweries in cans and bottles, either in person or online. Kelham Island Brewery currently doesn't have a significant direct-to-consumer offering."

Questions:

1. Identify two strengths that Kelham Island Brewery currently possesses based on the case study. Explain why you consider them strengths. 

2. Identify two weaknesses or challenges that Kelham Island Brewery is currently facing based on the case study. Explain why you consider them weaknesses/challenges.

3. Suggest one specific action Kelham Island Brewery could take to address one of the weaknesses you identified. Explain how this action could help them.

4. What are two potential risks Kelham Island Brewery might face when implementing the action you suggested in question 3?