H1.1 Role of Operations

Operations must work in an integrated way with the other key functions to ensure business success.

Firms can either focus on being the cost leader in an industry OR focus on producing differentiated goods and services.

Typically, however, operations teams try to combine both of these: Domino's, for example, is always finding ways to decrease expenses (robot delivery) and is always offering differentiated product lines (desserts, pizza bases) to win consumer sales.