H3.4 Marketing Strategies

What are they? 

Actions undertaken to achieve the business’ marketing objectives through the marketing mix (7 Ps)

Why are they important? 

They aid the business in shaping their marketing efforts to best meet the needs of the target market. 

By adapting their promotional messages, the product offering, the distribution networks and the price to the specific characteristics and features of the type of market a business competes in, the business will be able to maximise sales and profits.