Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. In these videos, learn more about what qualitative research is, how you can use it to design programmes and solutions, and specific research methods and tools for qualitative research.
From Griot Studios: A 15-minute introduction to qualitative research
From Griot Studios: A 45-minute introduction to qualitative research tools -- interviews + focus groups, observations, immersion, card sorting and trade-off tests
Additional Resources
Qualitative research tools flash cards - Griot Studios
Qualitative research tools summary - Griot Studios
Overview of Qualitative Research
An Introduction to Qualitative Research: https://www.scribbr.com/methodology/qualitative-research/
Qualitative Analysis: https://www.bangthetable.com/blog/4-simple-ways-to-do-qualitative-analysis/
Qualitative Research: Definition, Types, Methods and Examples - https://www.questionpro.com/blog/qualitative-research-methods/
Quantitative vs. Qualitative Research: The Differences Explained https://youtu.be/a-XtVF7Bofg
Generating best evidence from qualitative research: the role of data analysis - https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1753-6405.2007.00141.x
Top Tips for Qualitative Research https://www.rds-yh.nihr.ac.uk/wp-content/uploads/2015/02/TOP-TIPS-FOR-QUALITATIVE-RESEARCH.pdf
Mixed Methods Research
Mixed methods research: What is it? http://resourcecentre.foodrisc.org/mixed-methods-research_185.html
An introduction to mixed methods research - https://www.scribbr.com/methodology/mixed-methods-research/
What is Mixed Methods Research? - https://www.voxco.com/blog/mixed-methods-research/
Selecting a Research Sample
An introduction to sampling methods - https://www.scribbr.com/methodology/sampling-methods/
Types of Sampling: Sampling Methods with Examples - https://www.questionpro.com/blog/types-of-sampling-for-social-research/
External Resources
Thematic Analysis: A kind of framework for how to capture findings https://www.nngroup.com/articles/thematic-analysis/
How to Do a Thematic Analysis of User Interviews - https://www.interaction-design.org/literature/article/how-to-do-a-thematic-analysis-of-user-interviews
How to do Initial Coding https://delvetool.com/blog/initialcoding
Tips to transcribe an interview https://www.gmrtranscription.com/blog/tips-to-transcribe-an-interview
Thematic Analysis - https://getthematic.com/insights/thematic-analysis-software/
Coding Qualitative Data - ‘Am I Doing it The Right Way?’ https://www.audreyalejandro.com/blog---the-methodological-artist/coding-qualitative-data-am-doing-it-the-right-way
Interview Guide - Griot Studios
External Resources
Interview methods: 1-1
A. Demo qualitative interview with mistakes: https://youtu.be/U4UKwd0KExc
B. Demonstration Qualitative Interview - how it should be done : https://youtu.be/eNMTJTnrTQQ
How to do a research interview - https://youtu.be/9t-_hYjAKww
Advantages of transcribing interviews https://takenote.co/advantages-of-transcribing-interview/
General Guidelines for Conducting Interviews - https://managementhelp.org/businessresearch/interviews.htm
Observation Guide - Griot Studios
External Resources
Observation Methods https://www.simplypsychology.org/observation.html
What is Observational Research?: https://delvetool.com/blog/observation
How and When to Collect Observational Data: https://humansofdata.atlan.com/2018/02/how-when-collect-observational-data/
When and How to Use Ethnographic Research - https://www.spotless.co.uk/insights/ethnography-when-and-how/
Observation Methods – Definition, Types, Examples, Advantages - https://www.marketing91.com/observation-method/
Card Sorting Guide - Griot Studios
External Resources:
Card Sorting: Current Practices and Beyond: https://uxpajournal.org/card-sorting-current-practices-and-beyond/
Card Sorting: https://colab.alberta.ca/Mtds/Frame/Pages/Card.aspx
External Resources
Role playing: https://think.design/user-design-research/role-play/
How role play changed our user testing methodology for mobile applications: https://www.ictworks.org/role-play-user-testing-methodology-mobile-applications/#.YJky7rVKg2y
Role-Playing and Role-Play Communication Skills: https://www.mindtools.com/CommSkll/RolePlaying.htm
External Resources
Design Thinking Toolkit – What’s On Your Radar Activity: https://spin.atomicobject.com/2020/03/03/design-thinking-your-radar/
What’s On Your Radar? https://miro.com/templates/whats-on-your-radar/
What’s on your Radar during the Global Covid-19 Crisis? - https://medium.com/@nandinigupta_productmgt/whats-on-your-radar-during-the-global-covid-19-crisis-5ecf9f9fc53e
External Resources
What is peer research: https://icstudies.org.uk/peer_research_network/what-peer-research
Peer-to-peer case study example: https://icstudies.org.uk/peer_research_network/case-study-thames-futures
Ten Principles of Peer Research: https://icstudies.org.uk/peer_research_network/ten-principles-peer-research
External Resource
Immersion Reflective Tool - https://docs.google.com/spreadsheets/d/11WrpmVlN4bqiVWS7m626z1Ju1u7tszSo4mBjU1N__zk/edit?usp=sharing
External Resources
Elements and Stages of Participatory Narrative Inquiry - https://drive.google.com/file/d/1EjyEdtOy2m9xqeWenPZVcCqLV2FTVnSx/view?usp=sharing
PNI in a Nutshell - https://drive.google.com/file/d/1Djbt23ivGmzvxXgKv9o3uEFs4zsQRsz1/view?usp=sharing
PNI Success Stories - https://drive.google.com/file/d/1hqCyfqdeihCkBzq3oFM8bOwjC9eOWjQm/view?usp=sharing
Trade-off Test Guide - Griot Studios
Trade-off Test Template - Griot Studios