Embedded Files
"I'm running a communications or edutainment campaign to change behaviours around corruption...”
"I'm running a communications or edutainment campaign to change behaviours around corruption...”
2.1. Anti-corruption handbook: communication campaignsAnti-Corruption Handbook
Anti-Corruption Handbook
This handbook was developed to support the work of practitioners engaged in anti-corruption campaigning in Nigeria, by facilitating the application of behavioral insights to communications and media.
The goal of this handbook is to help practitioners understand the specific behavioral components of corruption in Nigeria, and develop a roadmap to implement behaviorally-informed and evidence-based improvements to their campaigns in the Nigerian context.
2.2. Communication campaigns accompanying workbook.pdfDesigning Effective Campaigns: Roadmap
Designing Effective Campaigns: Roadmap
As a companion tool to the handbook, print this worksheet “Roadmap for Designing Effective Communication Campaigns.” Fill it out as you go through the handbook to develop your own behaviorally-informed communication campaign.
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