Discover Branding Excellence
Our Brand Lab team presents a captivating article featuring a brand's powerful campaign, expertly crafted to achieve its objectives. Non-related to sports, entertainment, or gaming, this content provides a fresh perspective on branding excellence.
CALL TO ACTION
• Hyperlinks: Use "no-follow" and "sponsored" tags for the hyperlinks.
• Tracking: Include tracking code for links. We recommend using UTM parameters.
• CTA Frequency: Limit CTAs to a maximum of 2 per article.
• Content Placement: The SEO Title, Abstract (Summary), and 1st paragraph should not contain any brand mention (optional). Place the CTAs after the 2nd paragraph and at the end of the article.
• Audiovisual: Enrich the content with a photo or video (not production included).
• Tags: Add "Brand Lab" and "Client" tags to the article.
• Restrictions: Avoid linking the URL to competitor websites.
• Optional: You may choose to include Widgets Odds.
• Exclusive Template Brand Lab: Consider using this for brand safety (optional).
APPROVAL
• Article Approval: The client must approve the article before publishing.
• Approval Timing: The approval process will take 24 hours after sending the draft for review, with 2 approval instances available.
• Distribution: The final material can be distributed only on Futbol Sites & Playmaker O&O Platforms and social media accounts. If the client requires the material for distribution on another platform, it must be approved by FS.