CALL TO ACTION
• Hyperlinks: Use "no-follow" and "sponsored" tags for the hyperlinks.
• Tracking: Include tracking code for links. We recommend using UTM parameters.
• CTA Frequency: Limit CTAs to a maximum of 2 per article.
• Content Placement: The SEO Title, Abstract (Summary), and 1st paragraph should not contain any brand mention. Place the CTAs after the 2nd paragraph and at the end of the article.
• Tags: Add "Brand Lab" and "Client" tags to the article.
• Restrictions: Avoid linking the URL to competitor websites.
• Optional: You may choose to include odds (text or table text).
APPROVAL
• Article Approval: Client approval is not required before publishing.