Engaging Branded Content
Delve into the world of sports, entertainment, and gaming with our thoughtfully crafted article. Our dedicated Brand Lab team expertly curates the content, focusing on your objectives to deliver an impactful experience. Based on your press release or media alert, we tailor the article to resonate with your target audience, ensuring an authentic and compelling narrative.
CALL TO ACTION
• Hyperlinks: Use "no-follow" and "sponsored" tags for the hyperlinks.
• Tracking: Include tracking code for links. We recommend using UTM parameters.
• CTA Frequency: Limit CTAs to a maximum of 2 per article.
• Content Placement: The SEO Title, Abstract (Summary), and 1st paragraph should not contain any brand mention (optional). Place the CTAs after the 2nd paragraph and at the end of the article.
• Tags: Add "Brand Lab" and "Client" tags to the article.
• Restrictions: Avoid linking the URL to competitor websites.
• Optional: You may choose to include Widgets Odds.
• Exclusive Template Brand Lab: Consider using this for brand safety (optional).
APPROVAL
• Article Approval: The client must approve the article before publishing.
• Approval Timing: The approval process will take 24 hours after sending the draft for review, with 2 approval instances available.
• Distribution: The final material can be distributed only on Futbol Sites & Playmaker O&O Platforms and social media accounts. If the client requires the material for distribution on another platform, it must be approved by FS.