Here at Local Blitz, we are proud to be an SEO company that offers custom solutions for our clients rather than cookie-cutter options. In this day and age, SEO has become much more complex than when it first became well known in the business community. There are so many considerations to get results in SEO that the old school package model is no longer a viable option to get real results for clients.
So, what is the solution for getting results as an SEO company? While there's a lot that goes into it, we have built processes as an SEO agency that surround the idea of transparency and allow our clients to fully determine ROi with SEO. The reality is that SEO is a moving target and what works today may not work tomorrow. Some of the foundational concepts still apply but things are always evolving. This is exactly why as an SEO company, we understand that every client's needs are different. With this in mind, we focus on putting together custom SEO solutions that prioritize getting long-term results for our loyal clients!
When onboarding a new client, the first order of business is to get everyone on the same “page”, pun intended. We always ensure that we have honed in on KPIs (key performance indicators) with our clients from the get-go. For the large majority of our clients, lead generation is the most important aspect of determining whether or not an SEO campaign is working. Alternatively, others may be more concerned with online sales or traffic to a website where they are selling ad space. No matter what the need we make sure to pin down high-level KPIs during the discovery stage in order to ensure that our team and the client are speaking the same language and moving toward the same goals.
After we have determined what our KPIs will be, we then focus on communicating the basics of the strategy to the client. This will be a variety of different deliverables and every client is unique in how involved in the process they choose to be. The important thing is communicating what we are doing and making sure that the client understands realistic timelines. With transparency always on our mind, it's essential that we give the client a proper understanding of what we, as an SEO Agency, will be doing behind the scenes.
This is the part in the process where we confirm that the client understands exactly what to expect both from an implementation and reporting perspective. As an agency, we pride ourselves on being extremely transparent every step of the way, so this phase is crucial. As an SEO company, we want to make sure the client knows what to expect during this ongoing process.
Now it's time to get to work on the SEO campaign. We now know the KPIs and have communicated the strategy so it’s time to get to work on that strategy. This is the time when our team at Local Blitz starts hammering away at all of those action items for the client we communicated earlier. At this point in the process, we are scheduling items for months to come for the project with an understanding that our plan will be fluid as the SEO landscape changes.
For those who have previous experience, they already know that SEO is a long-term game. This is why this last phase of reporting and review is so important. In general, we report monthly to clients on the KPIs that we have determined at project start. This allows them to see any gains we have made and understand any potential opportunities that might exist. SEO is a moving target and as an SEO company, we are constantly researching the most cutting-edge tactics to get our clients results. As an SEO agency, we review your project very often, but will generally report on progress and any change in strategy monthly to ensure that you know exactly what is going on with your SEO campaign.