Online Advertising Agency

Our Approach to Online Advertising

As an online advertising agency, we understand that everyone's need for online advertising is unique. At Local Blitz, we have a philosophy of test, test, and test again. We take a scientific and data-driven approach to online advertising campaigns, rather than a set and forget it approach. Our team is versed in many of the major advertising platforms, such as Google Ads, Facebook Ads, and Instagram Ads. Each of these online advertising platforms has unique challenges to get results; this is why our team has dedicated members that are trained on the most up to date changes in each platform to continue getting our clients the results that they desire with online ads.

Deciding the Right Online Ad Type for our Clients

While many clients already know exactly where they want to advertise, some are not sure where their online ad spend may go the furthest. We generally will try and get a gauge on what a new client has budgeted for online advertising during our first conversation with them, and then we point them in the right direction based on their advertising budget.

One of the first concepts that we explain to clients that are new to online advertising is the concept of search advertisingas opposed to interruption advertising. If you have a product or service that is already well known and has search volume associated with it, generally search marketing and advertising is the best place to start. This involves search ads on Google and Bing to get you in front of in-market customers.

On the other hand, if you have a unique product and want to get exposure for a problem you are solving that may not have a ton of search volume on search engines like Google, interruption advertising may be the best place to start. When describing interruption ads, normally we use the analogy of traditional media like TV or Radio Ads. Interruption advertising is simply putting an ad in front of someone that is doing something else, like scrolling Facebook, Instagram or other websites.