Did you know that Email Marketing has the highest ROI of any type of online marketing? Yes, it’s true! This is simply because once an email address is collected it costs next to nothing to remarket to that individual, whereas in other scenarios you would need to spend advertising money to get back in front of them. This is why many of our clients choose us to use our email marketing services.
While the ROI can be substantial, not all email marketing strategies are created equally. Many factors contribute to whether or not an email marketing strategy will work for your business. Things like activity, list segmentation, chosen email marketing platform and messaging can create a wide range of results or lack thereof in some circumstances.
This is exactly why as a professional email marketing agency we use data and proven copywriting to maximize the potential of email marketing campaigns for our clients. The data-driven approach lets our clients know what is working and where we might improve to get better open rates, click through rates, and also to increase the size of their list. Data tells the story, we rewrite it.