Alexa Hernandez Lujan, Elijah En-ya Chou, Charlize Chiu, Haylie Mei Ying Yee, Ryan Te Lin
Our General Area of Research:
Our general area of focus for research questions came from the vast subject of music and performance. We decided to choose this area because everyone interacts with music and entertainment in their daily life, whether or not they attend performances in real life. An idea we want to explore is helping concertgoers decide which concert or live performance to attend. There are so many live events, concerts, shows in any city at a given time that it can be overwhelming and difficult for someone to decide what is worth attending. Deciding to encircle that idea, we came up with broad research questions that would grant use the understanding of how people take in music or live performances as their own.
How do people decide what live events to attend?
We chose this question because it covers a vast majority of people, as almost everyone listens to music or watches live entertainment events (i.e. plays or sporting events). Entertainment is present everywhere as one may listen to music or watch shows while walking to class, doing mundane chores, hitting the gym, and etc. This broad question enables us to ask people from a variety of backgrounds about music and their ideas surrounding performances.
Other Research Question Options:
How do people decide what clothes to wear to a show or performance?
If you have gone to concerts before, what informed your decision to attend?
How do people budget when it comes to concerts or choosing which live events to attend?
Interviewees: 18-21 year old undergraduate university students
This participant group is appropriate to focus on given the research question due to the large amount of students who listen to music or engage in consuming entertainment on a daily basis. Whether walking to class, working on assignments, or even out partying, music or entertainment consumption is an essential part of this demographic’s life. Music, shows, and other live events are a necessary way to unwind and participate culture, which is especially important to college students who experience so much stress in a compressed amount of time.
The interviewee is a 19 year old DVC student who enjoys vibing and singing along to songs during his free-time.
How did you discover the type of music you listen to on a daily basis?
Just pure nostalgia, listened to radio while little and remembered hearing the songs. He now listens to the same songs for the nostalgic feeling. He also discovered the music through different shows and video games he plays, often discovering new music when he vibes to one of them.
Follow-up: would you rather use modern music apps or radio/older stuff?
He would 100% pick spotify.
Have you ever gone to a concert before?
Yes, he has been to Broadway show before.
Follow-up: Hypothetically if you had to attend a concert, how would you pick a concert to attend?
He would choose an opera because there are people who are chill/calm, they aren’t there to scream, but are there to enjoy the experience, he likes a chill concert to fully grasp the event without distractions.
Have you tried food rating apps before and what was your experience with them?
When looking at restaurants he hasn’t gone to before, he looks at the ratings to determine where to go, like once he was debating between Popeyes and KFC. He saw that Popeyes had reviews about raw chicken in the past, but that KFC had a new manager who was nice. So he then went to KFC and got a free water bottle.
Follow-up: If this rating system were applied to any other system in life, do you think people’s satisfaction would increase?
Yes, he said that it would make people happier as they spend their money and know that what they are receiving is worth their time.
Interview doc : https://docs.google.com/document/d/1QxN8uS0HzzXo5iD0bCMx_tUKgDQkqwMOmjbV4xylycs/edit?usp=sharing
The interviewee, 18 year old female studying civil engineering at UC Berkeley, was asked three sub questions related to our research question. Below you will find the questions in bold and answers that follow directly quoted from the person.
Is there an app you use to find potential music?
I usually use YouTube Music, which is where I stream my music (there are times when I scroll on social media, and I run into a song that I like, though). I listen to the songs I already like, and I leave it on autoplay to see if I will like the next song that plays. I’m good with how the algorithm works, so I wouldn’t say I wish there were a better way to find new music.
What attracts you to a certain artist/music?
Lately, I’ve been attracted to Kaytranada’s music. He’s a DJ, so his music is a mixture of House, R&B, Hip-Hop, and electronic music. I really like the beats he uses and the vocals of the artists he collaborates with. The vocals are usually soulful, and the rhythm of his songs makes you want to dance. Overall, I really enjoy music that makes me feel relaxed but also has a groove to it.
What kind of music will you not listen to and for what reasons?
I don’t think I’ll ever listen to country or heavy metal. I think the vocal/singing styles of both genres are really distinct, but I wouldn’t find myself enjoying them as much as other genres. Since I usually listen to music when I’m working on stuff, I don’t think these genres would make me feel focused. From what I’ve heard, heavy metal is a bit loud for me; however, I do think the instruments sound really impressive. As for country music, I don’t find myself relating to what they say.
This participant is a 21 year old college student at Berkeley, who is an active listener to a variety of music genres.
How do you find and decide which concerts or live performances are in your area? [Follow up question: Is there any website or platform that you use to help you find these events?]
Look up concerts near me, go to the website of the venues close by (greek theater, look at their calendars on their websites) will flag or save things on social media
Venue website, Social media, instagram, Sometimes get ads for concerts on instagram
Spotify does a good job if an artists is playing next to you nearby
What attracts you to a certain artist/music genre?
In concert: show/entertainment value
Rely a lot on word of mouth for concert venues / if they’re a good live performer
Listening v. Going to a concert is different
If it’s a smaller artist (easier to get tickets, more niche) more of draw
Is there any kind of music or entertainment you’re not a fan of and for what reasons?
Scared of going to comedy shows especially w/o ppl - doesn't know what to expect
Sports events: Not a big fan, but thinks it would be fun
Not a big orchestra person: Reminds her of violin days
Likes broadway / opera, Medieval times, Likes a gimmick show, Ballet would be cool, rocky horror picture show
Feels like she didn’t take advantage enough of going to live events in berkeley during her time here
Extra questions:
How many concerts/live events have people gone to throughout their life?( how do people decide on what concerts to go to? How many do they go to?)
10-15 concerts total
Live events: 25 in entire life, Handful of broadway shows, orchestra concerts, ballet
How often do you use food rating apps to determine where to eat(EX Beli)?
Doesn’t use beli - Doesn’t like that you can post photos and it becomes public
Can become ocd in terms of being hyper-aware of going to specific things just to post/rank on platform
If you have gone to concerts or other shows before, what informed your decision to attend? Did you enjoy your experience at all of them or were they all different?
Love standing concerts (standing in the pit)
When it gets stinky, or a tall person blocks your view
Won’t give up experience standing up versus sitting down
Doesn’t have high standards, hasn’t really had a terrible experience at a live event
As long as u have a good chat about it afterward — even if it’s bad it’s still interesting
Hates baseball games - feels like they're super long, nothing happens
Interviewee description: The interviewee is a 19-year-old female college student at Berkeley who is very involved in her church/fellowship community.
She had interesting perspective to add to this topic because she attends live events related to religion, which is not very common. This reasoning is why she was appropriate to interview for this research topic.
How many concerts/live events have people gone to throughout their life?
She’s been to three concerts throughout her life. She only started going to concerts in college.
How do people decide what music/artists to listen to, or what entertainment to watch (show, movies, etc.)?
The first two were artists she was a fan of and the most recent one was a church/religious music concert she attended with her church friend group.
Is there an app you use to find potential music, concerts, or live events?
No, just through word of mouth or social media (Instagram). She mentioned browsing through concert venue website to see who would be playing shows nearby, which helped her find a concert she went to.
What attracts you to a certain artist/music?
She likes artists/music that is soothing and fun to sing to. She also likes religious focused music as she grew up with a lot of it in church
What kind of music will you not listen to and for what reasons?
She isn’t into rap or EDM because it is not her type of sound and the communities/people who listen to those are not of similar vibes to her.
How often do rating apps help you determine what to do or where to eat (EX Beli, Yelp, Google)?
Pretty frequently, she often confers with Beli and Yelp before she eats at a place or chooses a place to eat to see their menu and photos of the restaurant. Helps her make an educated guess on if she would like it.
If you have gone to concerts or other shows before, what informed your decision to attend? Did you enjoy your experience at all of them or were they all different?
She has not had a particularly bad experience at a concert, but the first one was overstimulating as it was her first concert. She recalled it being in a standing/general admission only venue so it was quite crowded and many people were pushing when the main artist came out. Her most enjoyable concert experience was the religious musician she went to see as she was with a larger group of friends and she noted that the venue was outdoors so there was air circulation for the whole crowd.
Interviewee is a 18 year old female college student from Southern California attending a community college. She is very interested in musicals and music concerts.
1.) How many concerts/live events have you gone to throughout their life?
The interviewee mentioned that they have gone to numerous concerts and live events. Their parents have taken them to orchestra concerts as a child, and they have expanded to finding comedy shows, musicals, and other concerts recently.
2.) How do you decide what music/artists to listen to, or what entertainment to watch (show, movies, etc.) ?
For music, they said that it is just whatever sounds good. For entertainment it’s just whatever sounds interesting initially that continues to entertain me
3.) is there an app you use to find potential music, concerts, or live events?
They mentioned that for music its mostly Youtube or Spotify. For entertainment, its social media, especially with short form content, such as Instagram, Youtube, etc. They also mentioned letterboxd for movies.
4.) What attracts you to a certain artist/music?
The mood that they are in at the time. For example, they said that one day i will listen to Disney channel hits the next day it will be sad songs. It really just depends on their moods.
5.) What kind of music will you not listen to and for what reasons?
They mentioned that they really do not like rap, because bass gives them a headache and there is very little singing in them. They heavily prefer vocally oriented music.
6.) How often do rating apps help you determine what to do or where to eat (EX Beli, Yelp, Google)?
They mentioned that in unfamiliar areas, the depends on reviews quite often. However, they are not as influenced by the ratings, but rather the reviews. For example, if a place was 4.6 stars, but had horrible recent reviews, they would not go.
7.) If you have gone to concerts or other shows before, what informed your decision to attend? Did you enjoy your experience at all of them or were they all different?
They typically just follow their parents discretion. If its more band like, its typically their father taking them. If its musical oriented, its their mother. Occasionally they see something online that they are very interested in, and petition to go see that. They mentioned that if the price is over $50 and its a far venue, they likely will debate heavily on seeing it.
How do you find and decide which concerts or live performances are in your area? Is there any website or platform that you use to help you find these events?
What attracts you to a certain artist/music genre?
Is there any kind of music or entertainment you’re not a fan of and for what reasons?
“I have gone to many violin concerts of which were all recommended by my violin teacher, typically if a famous violinist is performing in the area I would attend their performance”
~ interviewee
Sketches
Story of them attending a concert that was excessively overcrowded
Working out to motivational music
Users mentioned that they are college students without much disposable income. Users need events to feel financially accessible and reasonably priced.
The Berkeley student mentioned that they primarily take public transportation and does not own private transport, thus they need events to be located near the train/bus or close to where they live.
Users need help discovering events happening nearby without extensive search through the internet or third party apps.
Users mentioned that they are often skeptical about the utility of going to a live event, thus they need trusted recommendations (friends, word of mouth, reviews) to feel confident in their decision.
The interviewees said that they often look for events that align with their music taste and personal identity. They need a way to discover events that relate to their tastes and identities.
Users need clarity on whether an event will match their preferred atmosphere (e.g., standing vs. seated, crowded vs. spacious).
Users need to feel socially comfortable in a venue, especially when they're considering attending alone.
Users need help coordinating their plan to attend events with a group of friends, or with people that are similar to them.
Sometimes, the user misses concerts nearby that they would have gone to if they knew about it. They need reassurance that the experience will be worth their time and money.
Users need easier ways to research unfamiliar artists or genres before committing to attending an event.
Users need reminders or nudges about local events to avoid missing opportunities.
Users need events that evoke emotional resonance, such as nostalgia or meaningful memories.
Users need flexibility based on their time, availability, and competing priorities.
Users need filtering tools that help them quickly narrow down overwhelming options.
Users need opportunities that feel unique or special rather than routine or replaceable.
Problem background:
The majority of our participants mentioned having difficulty deciding which live events are available in their area. All participants had trouble on deciding on which are worth going to (and are worth investing their time and money).
Additionally in 2023, a report by Eventbrite found that many consumers feel face decision fatigue and feel exhausted by the volume of available live events, struggling to decide what is worth their time and money. (https://www.eventbrite.com/blog/press/newsroom/eventbrite-trends-report-2023-predictions)
People affected by the problem:
This not only affects potential attendees of events, but also event organizers, artists, performers, venues, and ticketing platforms who would benefit from knowing an accurate headcount of an event. Friends or family members making shared plans and deciding which performances to go to may also have difficulty because they are unsure where to look for testimonials for these experiences.
Impact of the problem:
People may miss out on meaningful experiences, experience decision fatigue, or feel regret for having attended something they feel wasn’t worthwhile. Event stakeholders face inconsistent metrics to gauge attendance, lost potential revenue, and reduced engagement.
How might we help people more easily and confidently decide which live events to attend?