Prototyping

"How Might We..." Questions:

Pre-Prototype: How might we help people efficiently organize and access discounts and coupons across various brands in a streamlined manner, addressing the frustrations they face in managing these opportunities for savings?

Post-Prototype: How might we create a product that aggregates discounts and coupons, personalized to individual preferences, to simplify savings and enhance the shopping experience?

Explanation of how/if the statement evolved: The evolution of the statement occurred through the prototyping process, where insights from user testing and feedback informed refinements. Initially, the focus was on efficiency and organization in managing discounts and coupons across brands. However, after prototyping and testing, it became evident that personalization and user-friendliness were key aspects that significantly impacted user satisfaction and engagement. Therefore, we decided to emphasize the development of a mobile app tailored to individual preferences, aiming to simplify savings and enhance the overall shopping experience.

Screenshot/picture of brainstorm outcome: https://www.figma.com/file/7v3ETGROAFRcQ3lJbByjd8/Brainstorming%3B-step-1?type=whiteboard&node-id=17-115&t=MJ8l4M0IjIeGogjx-0

Prototypes

Lo-fi Prototype 1

Automated Reminders about coupons when in proximity with the store

What we like:

love how the app can provide suggestions based on proximity to certain places, such as stores.
boost visibility & usage of coupons

What to explore:

Look into how geofencing works and how it can be utilized to trigger notifications

Lo-fi Prototype 2

Notifications when discounts are available for existing item(s) in brand cart

What we like:

don't have to regularly look for brand discounts

What to explore:

how to connect brand accounts/apps to Bargain Buddy

Lo-fi Prototype 3

Community driven platform where users can share and discover discount opportunites.

What we like:

This is a great opportunity for users to directly get involved with the app, and help each other out

What to explore:

How can we ensure bots or fake ad reviewers do not have acess to this space?

Hi-fi Prototype 1

Seek to answer:

This location-enabled notification would enable users to identify discounted options near them. Vendors can also pay Bargain Buddy for notification priority.

Biggest risk:

Notification feature may be perceived as invasive and backfire, negatively impacting user intensity. Can be mitigated with a "Pause Notifications" or "Pause Notifications for this Store" function.

Hi-fi Prototype 2

Seek to answer:

This is a big help for users, as it assures you get a discount on something that you added to your cart. It makes sure you never miss a coupon!

Biggest risk:

This feature may be annoying at times if you are one to commonly add or unadd things from your cart.

Hi-fi Prototype 3

Seek to answer:

This platform seeks to create a community within the app. It allows users to share their favorite discounts and help others save through the app.

Biggest risk:

As with any online community, an anonomyous social space can cause concern for some users.

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