Bargain Buddy
Team Members: Aisha Ergelen, Alissa Burek, Ashlee Liu, Kenny Wongchamcharoen, Marcus Chua
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Team Members: Aisha Ergelen, Alissa Burek, Ashlee Liu, Kenny Wongchamcharoen, Marcus Chua
In today's fast-paced digital world, consumers are inundated with promotional emails, spam messages, and cluttered inboxes.
In today's fast-paced digital world, consumers are inundated with promotional emails, spam messages, and cluttered inboxes.
Amidst this chaos, valuable coupons and discounts often get lost or overlooked, leading to missed savings opportunities and frustration for users.
Amidst this chaos, valuable coupons and discounts often get lost or overlooked, leading to missed savings opportunities and frustration for users.
Furthermore, traditional coupon tracking methods require manual effort, often involving sifting through piles of emails or organizing physical coupons, which is time-consuming and inefficient. Additionally, the lack of personalized recommendations and tailored savings options exacerbates the problem, as users struggle to find relevant discounts for products they actually need or want. Moreover, without an efficient system in place, users may forget to utilize their coupons before they expire, resulting in wasted opportunities and unrealized savings.
Furthermore, traditional coupon tracking methods require manual effort, often involving sifting through piles of emails or organizing physical coupons, which is time-consuming and inefficient. Additionally, the lack of personalized recommendations and tailored savings options exacerbates the problem, as users struggle to find relevant discounts for products they actually need or want. Moreover, without an efficient system in place, users may forget to utilize their coupons before they expire, resulting in wasted opportunities and unrealized savings.
Overall, the current landscape of coupon management is fragmented, cumbersome, and ineffective, leaving users feeling overwhelmed and disheartened by the prospect of saving money....
Overall, the current landscape of coupon management is fragmented, cumbersome, and ineffective, leaving users feeling overwhelmed and disheartened by the prospect of saving money....
Research Questions
Research Questions
As mentioned above, We chose this general area because we recognized the widespread frustration and inefficiency surrounding coupon management in today's digital age. Our team observed the significant challenges users face in organizing and accessing their discounts amidst a flood of promotional emails and spam messages from our interviews. We want to change that.
- How do people keep track of discounts?
Understanding how individuals currently manage/ organize their discounts provides insights into existing behaviors. This information is crucial to creating a product that aligns with users' current practices, ensuring that it is user-friendly and integrates seamlessly into their routines.
- How often do people use discounts?
Determining the frequency of discount utilization helps gauge the importance of discounts in consumers' decision-making processes. This information aids in designing features that encourage regular app engagement, providing timely and relevant discount information to users.
- For which types of purpose do you use coupons?
Identifying the specific purposes for which individuals use coupons will help to tailor our product's features. Understanding whether users are seeking discounts for groceries, clothing, electronics, etc. allows for a more targeted and personalized app experience.
Selected research question: How could a product save consumers the most amount of money ?
Selected research question: How could a product save consumers the most amount of money ?
By exploring strategies and preferences related to saving money, our product can be designed to prioritize and emphasize features that align with users' primary interests in obtaining the highest possible discounts and savings. We can conduct in-depth research to understand how consumers approach saving money. This may involve analyzing spending habits, budgeting practices, and attitudes towards discounts and savings.
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