Multimedia Marketing

Multimedia Marketing Syllabus

"I think everyone should take this class if they are interested in doing so. America needs smaller businesses to make their mark on its economy, and having a strong marketing strategy can really help. This class teaches students the ropes of an efficient marketing strategy." Bill W.

How can I use computer software and social media marketing to enhance and evolve my creativity and teamwork skills in order to convey messages to appropriate audiences & promote local businesses?

Upon successful completion of this course students will learn how to use the Adobe CS6: Photoshop to create projects to promote our school and community. Students will also have the opportunity to learn about social media marketing. Skills learned will be applied to projects throughout the semester.

RESOURCES FOR PROJECTS

SUGGESTED FBLA EVENTS

State Standards--Iowa

Information Technology

  • IT Cluster Topic 8: IT 8-Web and Digital Communications Sub Topic: Graphic Design

  • IT 8-1 Web and Digital Communications/Graphic Design - Cluster Knowledge and Skill Statement: Demonstrate knowledge of the Graphics Industry.

    • IT 8-1.2 Communicate ideas using appropriate industry terminology.

      • IT 8-1.2.1 Formulate written and verbal communications using industry standard terms.

      • IT 8-1.2.2 Prepare and deliver a visual presentation utilizing appropriate Cluster Knowledge.

  • IT 8-2 Web and Digital Communications/Graphic Design - Cluster Knowledge and Skill Statement: Apply elements and principles of design to communicate visually.

    • IT 8-2.1 Utilize computer applications to manage media.

      • IT 8-2.1.1 Use appropriate electronic publishing software and output devices.

      • IT 8-2.1.2 Apply essential commands and knowledge of computer operating systems.

      • IT 8-2.1 3 Apply computer file management techniques.

      • IT 8-2.2.1 Identify software that supports data capture for media devices (i.e. digital camera, video input device, graphics tablet, graphics expansion boards).

      • IT 8-2.3 Identify and apply the elements of design.

      • IT 8-2.3.3 Incorporate color, line, shape, texture, size and value in student-generated graphic work.

      • IT 8-2.3.5 Demonstrate the elements of design through digital sketching.

      • IT 8-2.5 Identify and apply the principles of typography.

  • IT 8-3.1 Demonstrate knowledge of concept development.

    • IT 8-3.1.1 Generate project ideas through the use of thumbnails, roughs, mock-ups, wireframes, etc.

    • IT 8-3.1.2 Create a storyboard for a project.

    • IT 8-3.2 Demonstrate knowledge of image creation and manipulation.

    • IT 8-3.2.1 Analyze differences and appropriate applications of vector-based and bitmap images.

    • IT 8-3.2.2 Use a variety of input devices to import photos, images, and other content.

    • IT 8-3.2.3 Incorporate the use of image manipulation and illustration software into final products.

    • IT 8-3.2.4 Apply nondestructive image editing techniques such as layering and masking.

    • IT 8-3.2.5 Practice using different selection tools and techniques to manipulate images.

    • IT 8-3.3.2 Incorporate appropriate color modes in graphic works including but not limited to RGB and CMYK.

    • IT 8-3.4.1 Develop a workflow for a project.

    • IT 8-3.4.2 Synthesize information collected from communications with various stakeholders.

    • IT 8-3.4.3 Describe project management.

    • IT 8-3.4.4 Create projects that define core message.

    • IT 8-3.4.5 Work in a team to plan a larger project.

    • IT 8-3.4.6 Identify the target audience for a project.

    • IT 8-3.5 Identify and apply the design process.

  • IT 8-4 Web and Digital Communications/Graphic Design - Cluster Knowledge and Skill Statement: Demonstrate knowledge of ethical and legal issues related to graphic design.

    • IT 8-4.1 Demonstrate knowledge of copyright and intellectual property law. Measurement Criteria:

    • IT 8-4.1.4 Define and debate fair use including authorships, rights of use for work and likeness, and credit lines.

  • 8-5 Web and Digital Communications/Graphic Design - Cluster Knowledge and Skill Statement: Create and maintain a personal portfolio.

    • IT 8-5.1 Create and maintain a personal portfolio.

      • IT 8-5.1.1 Research and compare the various types of personal portfolios.

      • IT 8-5.2 Demonstrate the process of evaluating portfolios.

      • IT 8-5.2.1 Conduct peer and self-evaluations using rubrics.

      • IT 8-5.2.2 Understand the elements of the critique process, including a respect for peer work and the ability to give and receive dispassionate criticism.