My development began by researching some of the biggest names in the energy drink market and other canned beverages to understand their design trends and visual appeal. Drawing from this research and the vibrant colours of the gender-fluid flag, I settled on a more modern and dark direction, which aligns with the trend of energy drink advertising targeting video gamers rather than athletes. I crafted several initial sketches based on this direction.

Based on the sketches, I refined the shapes, textures, and colours, bringing them to life in Photoshop to create a unique blend of modern energy drink aesthetics and Pride Month celebration. The result? A series of designs that not only energize but also proudly represent the diverse spectrum of gender identities. If these designs were to be produced, I’d consider incorporating raised UV printing to enhance the grainy texture of some of the designs.